On the afternoon of August 26, 2026, Vietnam Tourism & Resort Real Estate Forum 2026 took place at Ariyana Convention Centre Danang, bringing together representatives from government authorities, industry experts, associations, investors and business leaders to discuss new growth drivers for Vietnam’s tourism and resort real estate market.
As the market enters a new phase of transformation, the conversation is no longer simply about increasing visitor numbers or expanding supply. Instead, a deeper approach is becoming increasingly evident: shifting from growth in numbers to a breakthrough in value, creating destinations capable of encouraging longer stays, higher spending and more diverse, distinctive experiences.
Vietnam Tourism & Resort Real Estate Forum 2026 – A Platform for Dialogue in a New Growth Cycle
Held in Danang, the Vietnam Tourism & Resort Real Estate Forum 2026 took place at a time when the market is showing increasingly positive signs following a period of adjustment.
The recovery of tourism, continued investment and infrastructure improvements across many destinations, together with developments in the legal framework, are creating a new foundation for tourism and resort real estate. At the same time, these opportunities are accompanied by increasingly demanding requirements in terms of product quality, operational capability, investment efficiency and the long-term sustainability of each project.
Against this backdrop, the forum served as a platform for government authorities, experts, associations and businesses to examine the market from multiple perspectives, ranging from policies, capital and planning to consumer trends and emerging destination development models.
Beyond identifying new drivers for recovery, discussions at the forum also addressed a more long-term question: What will create genuine competitive value for Vietnam’s tourism and resort sector in the next stage of development?
From Visitor Numbers to the Value Created by Each Traveller
One of the notable perspectives shared during the panel discussion came from Mr. Nguyen Duc Quynh – Deputy General Director of Phu Long Real Estate Corporation.
According to Mr. Quynh, future tourism growth should not be assessed solely through the number of visitors arriving at a destination. More importantly, it should be measured by the value each traveller generates throughout their journey, reflected in the length of stay, spending levels and access to a broader range of local products and services.
This represents a shift from the mindset of “growth in numbers” towards “growth in value”.
If a destination focuses solely on increasing visitor arrivals without simultaneously extending length of stay, increasing spending and diversifying experiences, quantitative growth may place additional pressure on infrastructure, natural resources and the environment.
By contrast, when travellers are encouraged to explore more, stay longer and use a wider range of services, the economic value generated can spread across multiple components of the local ecosystem.
This is an important foundation for developing high-value tourism – an approach that focuses not only on how many visitors arrive, but also on the quality and value of each journey.
Hotels and Resorts as Part of the Destination Ecosystem
From this perspective, the role of hotels and resorts is also being redefined.
Under the traditional model, accommodation providers primarily focused on offering guestrooms and supporting services. However, as travellers’ expectations become increasingly diverse, hotels and resorts will find it difficult to build sustainable competitive advantages if they remain solely places to stay.
According to Mr. Nguyen Duc Quynh, hotels and resorts of the future need to become an integral part of the destination ecosystem, where accommodation is connected with cuisine, culture, entertainment, shopping, sports, meetings and events, as well as distinctive local experiences.
A traveller may visit a destination for leisure while also attending a conference, experiencing local cuisine, exploring cultural attractions, participating in sporting activities, enjoying entertainment or shopping. When these experiences are connected within a comprehensive ecosystem, both the traveller’s length of stay and spending potential can increase.
This demonstrates that the future of Vietnam’s tourism and resort real estate lies not only in developing new projects, but also in the ability to create destinations with greater depth and diversity of experiences.
MICE – A Key Link in Enhancing Destination Value
Within the broader destination ecosystem, MICE tourism – combining meetings, incentives, conferences, exhibitions and events – is one of the elements with significant potential to generate added value.
MICE not only provides another reason for travellers to visit a city, but also directly connects multiple sectors including accommodation, F&B, transportation, entertainment, sightseeing and professional services.
For tourism destinations such as Danang, combining strong resort offerings with the capability to host large-scale events creates opportunities to develop a multi-experience destination model, where leisure and business travel can complement one another.
This also aligns with the concept of “breaking through in value”: rather than focusing solely on increasing visitor numbers, a destination can enhance the value of each journey through a seamlessly connected series of experiences.
Ariyana Convention Centre Danang – Connecting Meaningful Industry Dialogues
The selection of Ariyana Convention Centre Danang as the venue for the Vietnam Tourism & Resort Real Estate Forum 2026 further reinforces Danang’s position as a destination for professional forums, conferences and industry events.
With a comprehensive system of professional conference spaces integrated with the resort, culinary and service ecosystem of the Furama – Ariyana complex, Ariyana Convention Centre Danang aims to provide an environment where meetings and events are seamlessly connected with the wider destination experience.
Here, professional discussions can naturally continue through networking, engagement and experiential activities, extending the value of each event beyond the boundaries of a conventional conference programme.
This reflects one of the defining trends of modern MICE: an event is not merely a place to meet, but also a journey through the destination itself.
Creating Sustainable Value for the Future of Vietnam’s Tourism and Resort Sector
The discussions at the Vietnam Tourism & Resort Real Estate Forum 2026 revealed an increasingly clear direction for the market: scale is no longer the only measure of growth.
A successful destination of the future needs to create value for multiple stakeholders – from travellers and local communities to operators, investors and the wider tourism ecosystem.
To achieve this, resort real estate needs to be viewed not merely as a collection of individual accommodation developments, but as part of a broader ecosystem where tourism, culture, cuisine, MICE, entertainment, commerce and local experiences come together to create the overall appeal of a destination.
The transition from “growth in numbers” to “a breakthrough in value” therefore represents more than a change in how tourism performance is measured. It reflects a broader shift in development thinking – from expanding scale to creating quality, from individual products to connected ecosystems, and from short-term journeys to long-term sustainable value.
Ariyana Convention Centre Danang is honoured to provide a platform where in-depth perspectives are shared, new connections are established and meaningful conversations about the future of the industry can unfold – contributing to Danang’s continued position as a leading destination for conferences, forums and professional events in Vietnam.
******o0o******
𝐀𝐫𝐢𝐲𝐚𝐧𝐚 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐫𝐞 𝐃𝐚𝐧𝐚𝐧𝐠 – Vietnam’s Leading Events Destination
Zalo: [https://bit.ly/Ariyana_Zalo_Official_Account](https://bit.ly/Ariyana_Zalo_Official_Account)
𝐀: 107 Vo Nguyen Giap, Ngu Hanh Son Ward, Danang.
𝐓: (+84)236 651 8888
𝐄: [events@ariyanacentre.com](mailto:events@ariyanacentre.com)
𝐖: [www.ariyanacentre.com](https://www.ariyanacentre.com)
#AriyanaConventionCentre #Ariyana #MICE #Ariyanadanang #Ariyana #enjoydanang #MICE #MICEExpo #virtualtour #360ACC #360tour #OnetouchtoAriyana #workinganniversary #bestplacetowork