Digital transformation is increasingly expanding into many aspects of the customer experience journey, from searching for information and booking services to attending events at the destination. As one of the leading international event venues, Ariyana Convention Centre Danang always closely monitors and supports breakthrough advancements, especially the application of financial technology (fintech) in tourism services.
At the memorandum of understanding signing ceremony, the organizing committee introduced 10 Basal Pay experience areas in Da Nang, within the framework of piloting financial technology solutions for digital tourism.
In the city’s digital transformation process, financial utilities open up a new approach for the MICE and hotel service industry in Da Nang, aiming for convenience in transactions and the ability to meet the increasingly diverse consumer habits of the international market.
On October 16, 2026, at the seminar “Crypto Asset Sandbox: A New Growth Driver for Da Nang Digital Tourism”, the Basal Pay solution was officially introduced. The event marked an important step forward in bringing financial technology solutions into the practical service environment through controlled pilot programs at several pioneering accommodation units in the city, typically Furama Resort Da Nang – a resort located within the Furama – Ariyana International Tourism Complex.
Representative of Furama Resort Da Nang – General Director Nguyen Duc Quynh and representatives of participating units signing the Memorandum of Understanding for cooperation at the seminar “Crypto Asset Sandbox: A New Growth Driver for Da Nang Digital Tourism”.
Proactively embracing innovation from customer service practices
For conference attendees and international tourists, a perfect experience is created from many details: easy access to services, receiving timely support, and executing clear, seamless transactions. Each of these touchpoints contributes to shaping the perception of the destination’s professionalism and friendliness.
Directly welcoming and serving thousands of international delegates each year, Ariyana Convention Centre Danang deeply understands these needs. The differences in technology usage habits and transaction methods between countries require the service industry to constantly update new solutions while maintaining world-class standards.
The fact that solutions like Basal Pay (supporting tourists in legally converting digital assets into Vietnamese Dong) are beginning to be practically tested in Da Nang is a very positive signal. This provides a basis for technology developers to record feedback, evaluate suitability, and step-by-step perfect utilities for tourists.
Incorporating the perspective of event and service organizers into the innovation process
A new application, when deployed in accommodation and event spaces, needs to be strictly considered throughout the entire operational process. Convenience for delegates must go hand in hand with the smooth coordination of the staff, clear support procedures, and high security.
At the seminar’s roundtable discussion, Mr. Le Van Tung, Chief Financial Officer and Chief Accountant of Bac My An Tourist Area Joint Stock Company, participated in an exchange with representatives in the technology sector. The contribution of opinions from the financial management aspect helps connect the innovation story of technology companies with the strict requirements in business operations and practical customer service.
Mr. Le Van Tung, Chief Financial Officer and Chief Accountant of Bac My An Tourist Area Joint Stock Company, participates in the discussion panel, contributing a perspective on the application of financial technology from the aspect of service operation.
Contributing to improving the quality of MICE experiences at the destination
The quality of a digital destination only truly shines when customers use services more easily and providers operate more efficiently. Located within the Furama – Ariyana Danang International Tourism Complex, a convergence of high-end conferences, events, resorts, and culinary activities, delegates’ experiences are always linked to a diverse service chain.
The fact that Furama Resort Da Nang pioneered in participating in the pilot of this solution right within the complex is a great advantage, creating a foundation for seamless utilities from accommodation to conference attendance to be optimized early on.
The Furama – Ariyana Danang International Tourism Complex connects resorts, cuisine, and conferences, accompanying the city in enhancing tourist experiences and developing digital tourism.
When technology solutions are created from practical needs, methodically tested, and refined through the lens of professional operation, they will gradually make practical contributions to a modern tourism ecosystem. That is also the general orientation to make Da Nang a smart digital tourism and event destination, exceeding all expectations of international friends.