From September 23-24, 2024, the HorecFex 2024 Danang – Vietnam event was successfully held at Ariyana Convention Centre Danang under the theme “Exhibition & Forum on Technology and Innovation in the Hospitality”. Over the two-day event, there were an exhibition featuring 50 booths showcasing technology products from the supply chain of services and tourism. The forum included 9 workshop sessions with 40 presentations and discussions on the application of new technologies, digital transformation, and hotel management in the new era. The workshops featured the participation and insights of more than 55 speakers, both domestic and international, from leading companies in the industry such as Microsoft, Oracle, FPT, etc. Notably, speaker Hoàng Nam Tiến attended and shared on the topic ‘Leadership & Leading Change’ in the morning session on September 24, 2024. HorecFex 2024 Danang – Vietnam welcomed over 2,500 attendees, including entrepreneurs, business leaders, and CEOs from the Horeca industry (Hotel, Restaurant, Catering), and more.

Speaking on behalf of the host city, Mr. Hồ Kỳ Minh, Permanent Vice Chairman of the Da Nang People’s Committee, stated: “The rapid growth of the tourism industry has driven hotels, restaurants, and F&B service providers to continuously enhance their quality and adopt cutting-edge technologies to elevate guest experiences. The Da Nang People’s Committee fully supports initiatives that host internationally scaled events such as HorecFex 2024 Danang – Vietnam, which focus on both technology and tourism. The gathering of exhibitors and international speakers not only ensures the success of the event but also demonstrates deep interest in the development of the hospitality industry in Vietnam, and specifically in Da Nang. I hope that Da Nang will continue to be an ideal destination and a top choice for international events, drawing the attention of both domestic and international visitors.”

Mrs. Đỗ Thị Hồng Xoan, Vice Chairwoman of the Vietnam Tourism Association and Chairwoman of the Vietnam Hotel Association, shared that Vietnam is currently ranked by the World Tourism Organization (UNWTO) as one of the 10 fastest-growing tourism destinations globally. Since joining UNWTO in 1981, Vietnam now boasts over 38,000 tourist accommodations, including around 265 five-star hotels, 480 four-star hotels, and 1,000 three-star hotels. The adoption of new and advanced technologies to shape the future and lead the industry’s development in this era of integration is increasingly urgent and critical.

Mr. André Pierre Gentzsch, General Manager of Furama – Ariyana Danang International Tourism Complex, shared: “Famous as a hub for top events and conferences in Vietnam, Ariyana Convention Centre Danang is proud to be the creator of HorecFex Vietnam. This is the first time in Vietnam that an exhibition and forum specializing in tourism and hospitality combined with innovative technologies has been organized, promising to provide many valuable opportunities and insights for businesses.”

Mr. Nguyễn Đức Quỳnh, Founder of HorecFex Vietnam, said: “We applaud the initiative of Ariyana Convention Centre Danang in organizing an internationally scaled annual event in Da Nang. This event will enable hotels and restaurants in Vietnam to keep pace with global changes and contribute to the overall development of Vietnam’s tourism industry. I hope that Da Nang will not only become a premier tourist destination but also a center for sharing knowledge and providing specialized training in tourism and hospitality.”

On September 24, 2024, speaker Hoàng Nam Tiến delivered an inspiring talk titled “Leadership & Driving Change.” His presentation offered fresh and profound insights into the role of technology and digital transformation in reshaping business operations and growth. With a dynamic and realistic approach, he helped attendees better understand the challenges and opportunities businesses face in the digital era, urging leaders to not only embrace technology but also shift their mindset to drive sustainable growth.

The event’s success would not have been possible without the invaluable contributions of our partners and businesses. We extend our heartfelt thanks to all the sponsors who supported HorecFex 2024 Danang – Vietnam.

• Co-Host: TECHNOGYM
• Platinum Sponsors: G.E.H, Grab Vietnam, Hai Tran Media, ALTA MEDIA
• Gold Sponsors: HRS, SNT – Siêu Nhật Thanh, AION Solution, Permate Global, Olive Tree, Viet Farm Food, Kien Nam Barista
• Silver Sponsors: Our sincere thanks to the silver sponsors, including many reputable local and international companies, for their significant contributions to the event’s success. The valuable support from organizations such as A.V.S, IP Base, AIAIVN – VNUK, SM BIKE, City Tech, AnhDuyen Audio 1, Wink Hotels, Pernod Ricard, Procaffe, OLIVIA’S STEAKHOUSE, Tam Tam Supplies, Xanh Sm, VNPT, Netnam, Maries, Maxhub, HK Event, Beer Company, and many other partners helped create a platform for advancing tourism and technology in Vietnam.

 Ariyana Convention Centre Danang also extends its gratitude to the media outlets that covered the event:

• Tuổi Trẻ Online: Da Nang’s tourism robots enliven the Hotel Technology Forum
• Doanh Nhân và Sao: KOpening ceremony of groundbreaking technology event in Da Nang – HorecFex Vietnam 2024
• Doanh Nghiệp VN: Service robots debut at HORECFEX Vietnam 2024
• Người Lao Động: Article introduces various new technologies in hotel and restaurant operations at the event
• Tổ Quốc: Opening of the technology exhibition and innovation forum for the hospitality industry – HorecFex Vietnam 2024
• VTV8: HorecFex applies technology to enhance customer experiences
• Danang Fantasticity: Opening of groundbreaking technology event in Da Nang – HORECFEX Vietnam 2024
• Báo Đà Nẵng: Technology exhibition and innovation forum for the hospitality industry
• Sài Gòn Giải Phóng: Display and application of new technologies in service and tourism operations
• VTV8: Da Nang hosts the Technology Exhibition and Innovation Forum for the hospitality industry – Horecfex Vietnam 2024
• Thông Tấn Xã Việt Nam: Opening of the Technology Innovation Forum and Exhibition for the hospitality industry 2024
• Thời Báo Ngân Hàng: Boosting technology application and innovation in the tourism industry
• Tuổi Trẻ Online (Video): Watch reception and serving robots at the Hotel Technology Forum
• Tiền Phong: Debut of reception and waiter robots worth hundreds of millions

Building on the success of this year’s event, Horecfex 2025 is set to return to the Ariyana Convention Center Danang during the first week of September. The event is projected to host over 200 exhibition booths, offering an even more dynamic range of topics. Attendees can look forward to an emphasis on cutting-edge technology applications, including artificial intelligence (AI) and innovative digital solutions. Key areas of focus will include digital business strategies, loyalty program advancements, and the integration of Green Hotel initiatives for both established hotels and upcoming hospitality projects.