The Da Nang International Tourism Fair – DITF 2026 is expected to gather more than 300 sellers, over 150 international buyers, and more than 400 domestic buyers, creating a large-scale trading network between Vietnamese tourism businesses and partners capable of bringing guests to the destination. In the context of hundreds of businesses simultaneously seeking cooperation opportunities, the question is not just how many people one meets, but how each meeting can truly generate business value.

From over 20 years of experience attending international tourism fairs and B2B networking programs, Mr. Nguyen Duc Quynh, General Director of Bac My An Tourist Area Joint Stock Company – the management unit of Furama Resort Đà Nẵng, Furama Villas Đà Nẵng, and Cung Hội nghị Quốc tế Ariyana Đà Nẵng, believes that the success of a trade event does not lie in the number of business cards collected or the number of meetings completed, but in the ability to turn short contacts into tourism products, cooperation programs, and actual revenue.

What tourism products can today’s meetings become for 2027?

“In over 20 years of attending international fairs, I have noticed that a B2B meeting is only truly valuable when both parties identify a specific business opportunity. It could be a new tourism program (itinerary) for the South Korean, Japanese, or European markets; a recurring booking chain (series booking) from a travel partner; a request to organize conferences and events (MICE inquiry); or a product survey trip (famtrip) to move towards deeper cooperative steps.

I often advise sales teams not to end a meeting merely with the promise ‘we will keep in touch’. End it with a clear next step: sending a quote, designing a program, confirming a survey schedule, or agreeing on a negotiation deadline.

A 10-minute meeting today can absolutely become a multi-year tour program if we know how to turn interest into action.”

This is also the spirit DITF 2026 aims for with the message “Connecting Partners, Creating Future”. A meeting at the event is not the final destination. The value of the connection lies in what can continue to form afterward: a new product, a new market, a new guest delegation, or a long-term cooperative relationship.

What do sellers need to prepare to be chosen by buyers?

“International buyers usually have very little time to evaluate dozens, even hundreds of suppliers. Therefore, the seller’s profile must immediately answer five questions: Who are we? What products do we sell? Which guest market are we suitable for? What is our difference? And under what model do we wish to cooperate?

A good profile doesn’t necessarily have to be long, but it must be clear, updated, and commercial. Instead of a general introduction that the hotel has a beautiful location and good service, provide the information buyers actually need: suitable guest segments, group service capacity, MICE organization capability, signature products, cooperation terms, and contact points.

Particularly, sellers need to research the market and the buyer’s profile before sending an invitation. A business specializing in golf guests will be interested in different products than a unit specializing in family travel, elderly guests, or MICE.

The secret is not to introduce everything you have, but to introduce exactly what the partner is looking for.”

This requirement becomes even more critical at DITF 2026 as the event is expected to feature over 150 international buyers and more than 400 domestic buyers. With such a large network, businesses cannot approach all partners in the same way. The ability to correctly identify the market, the guest group, and the needs will determine the quality of each appointment.

From invitation to a 10-minute meeting: How is a B2B appointment formed?

“Professional B2B does not begin when two people sit down at the meeting table, but starts from the preparation process on the networking system.

First, the seller completes the business profile and identifies the target buyer group. Next is studying each buyer’s profile, selecting suitable partners, and sending a meeting invitation with concise content, clearly stating the reasons the two parties should cooperate.

When the buyer accepts the invitation, both parties are arranged into a suitable remaining time slot. The appointment is then added to the working schedule, attached with the time and meeting table under the coordination mechanism of the Organizing Committee.

At the meeting, the seller needs to briefly present the value of cooperation, ask questions to understand the buyer’s needs, and agree on the next action. After the event, sending information and following up on time is the decisive factor in the ability to convert into a contract.

I always believe that 10 minutes meeting the right person, with the right product and good preparation, is much more valuable than many meetings without a goal.”

At DITF 2026, the Business Matching – B2B Networking activity is centrally organized on October 18, following October 17 dedicated to product introductions, thematic seminars, and destination survey activities. This organizational method allows buyers to gain more information about the products while entering B2B meetings with much clearer preparation.

The most important work begins after the meeting

According to Mr. Nguyen Duc Quynh, one of the common mistakes at B2B fairs is that businesses focus a lot of resources on preparing and meeting partners but lack a clear follow-up process after the event.

“Buyers may meet many businesses in the same day. If it takes us one or two weeks to send back information, their ability to fully remember the content of the discussion will decrease significantly.

After each meeting, the sales team needs to know very clearly: what the partner is interested in, what documents we have committed to sending, and when the next deadline is. If the buyer requests a quote, send the quote. If they want to survey the product, propose a schedule. If both parties need more time to build a program, immediately agree on the next working step.

Follow-up is not sending a thank you email. Follow-up is continuing a business opportunity that was opened at the B2B table.”

This is also the decisive step for the “Creating Future” spirit to be translated into actual results. A successful appointment at DITF may only be the starting point; its value will be demonstrated through quote requests, survey trips, tour programs, MOUs, or contracts that continue to be implemented in the following months.

DITF 2026: Connecting today, creating business opportunities for 2027

With over 300 sellers, more than 150 international buyers, over 400 domestic buyers, and above 1,500 delegates and attendees, DITF 2026 creates a broad connecting space between Vietnam’s tourism supply and market partners.

But according to Mr. Nguyen Duc Quynh, scale only realizes its value when businesses know how to turn contact opportunities into subsequent actions:

“DITF 2026 is a very good opportunity for Da Nang and Vietnam tourism businesses to directly access domestic and international distribution systems. What I expect is not just successful meetings during the two main activity days of October 17–18, but new tourism programs, new guest delegations, and contracts implemented in 2027.

If after DITF, buyers and sellers continue to work together, jointly build products, and bring guests to the destination, then ‘Connecting Partners, Creating Future’ will truly be realized.”