The cooperation signing ceremony between the Da Nang Tourism Association and five representatives of international businesses and organizations at the Da Nang International Tourism Fair 2026 (DITF 2026) opens up prospects for developing the tourist market, diversifying products, and strengthening linkages among businesses. Not only marking the establishment of partnerships, these agreements also lay the foundation for turning trade opportunities into cooperation programs and actual tourist delegations in 2027.

DITF 2026 – A meeting point connecting Vietnamese and international tourism businesses

In the context of the tourism industry increasingly focusing on expanding markets and improving product quality, trade promotion activities are being directed towards a more practical approach, not only promoting destination images but also fostering business relationships capable of bringing long-term value.

This is also one of the central goals of the Da Nang International Tourism Fair 2026 (Danang International Tourism Festival – DITF 2026), taking place from October 16 to 19, 2026, at the Ariyana Convention Centre Đà Nẵng.

Organized by the Da Nang Tourism Association in collaboration with HORECFEX Việt Nam, DITF 2026 is an annual tourism trade event, connecting Vietnamese tourism service providers with travel agencies, distribution units, and international partners. Through face-to-face meetings between businesses, commonly known as B2B (Business to Business), the parties have the opportunity to introduce products, understand market needs, and discuss new cooperation directions.

With the message “Connecting Partners, Creating Future”, DITF 2026 not only creates a meeting space among businesses but also aims at forming cooperative relationships that can continue to develop after the event concludes.

Among these, the signing ceremony between the Da Nang Tourism Association and international partners has become a notable milestone, demonstrating efforts to expand the connection network and develop multi-sector cooperation opportunities for the city’s tourism.

Five international partners, diverse cooperation directions for Da Nang tourism

One of the highlights of the signing ceremony at DITF 2026 is the participation of representatives from businesses and organizations operating in various fields, from travel, golf, and aviation to cultural and educational tourism.

Representing the Singapore tourism network, Mr. Paul, representative of the Singapore Travel Consortium (STC), participated in signing the cooperation agreement with the Da Nang Tourism Association. Singapore is not only a potential international tourist market but also plays a crucial role in the Southeast Asian regional tourism connectivity network. Through cooperating with partners in this market, Da Nang businesses have more opportunities to reach travel companies, developing resort, family travel programs, and multi-destination itineraries.

In the golf tourism sector, Mr. Chetan Yallapurkar, Founder and CEO of Golf & Beyond, brought a specialized connection direction. With the advantage of a golf course system and coastal resorts, Da Nang has the conditions to develop programs combining golf, accommodation, cuisine, and cultural exploration. Connecting with businesses specializing in this segment can contribute to expanding accessibility to guest groups with in-depth experience needs and high spending levels.

In the field of culture and education, Ms. Maria Almira, representative of National Alliance and Sustainability for Cultural Educational Tourism Inc., participated with cooperation prospects linked to sustainable tourism development. This direction aligns with the strengths of Da Nang and the Central region, which possess rich cultural resources, heritage, craft villages, and community life. Programs combining sightseeing, learning, and practical experiences can broaden choices for tourists, simultaneously contributing to promoting local identity values.

In the aviation sector, Ms. Mekhani Perera, representative of The Network Airlines Services Australia, offered an opportunity to enhance exchanges between the Da Nang tourism industry and businesses operating within the aviation service network. Aviation connectivity is a vital factor in market development, as a destination aiming to expand international guest sources requires not only attractive products but must also ensure convenient and suitable access conditions.

Furthermore, Mr. Justine Liu, Founder and CEO of OpenSky Hong Kong – China, participated in the connection, opening up further opportunities to study market needs and develop cooperative relationships with partners in Hong Kong and the Greater China region. Given the diverse characteristics of guest groups and consumer trends, increasing direct exchanges with international businesses can help units in Da Nang build products more suited to each segment.

The participation of the five partners demonstrates that modern tourism promotion is no longer limited to finding travel companies to bring guests to the destination. Development opportunities also lie in connecting mutually complementary sectors, from aviation and product distribution to specialized types of tourism.

When these links are effectively connected, a cooperative relationship can create value for many businesses, instead of merely stopping at the benefits of the directly signing parties.

The value of the signing ceremony starts from specific cooperation programs

At DITF 2026, Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, represented the Association in signing with the five aforementioned international partners.

Memorandums of Understanding (MOU) record the orientation and initial agreed contents among the parties, establishing a basis to continue exchanging and developing cooperative relations in the future.

However, for the tourism industry, the long-term value of an agreement lies not only in establishing a partnership but is also demonstrated through the ability to put common directions into practice.

For instance, an agreement to develop the international tourist market can be followed by identifying target guest groups, building suitable products, unifying cooperation policies, and selecting distribution channels.

Regarding golf tourism, parties can research to develop resort programs combining multiple golf courses and local experiences. Meanwhile, cooperation in cultural and educational tourism can open opportunities to build journeys exploring heritage, craft villages, and community life for guest groups with specialized needs.

One of the practical implementation steps is organizing destination survey programs for international travel agencies, commonly known as famtrips (familiarization trips).

Through these survey trips, partners can directly evaluate the quality of accommodation, attractions, transportation, culinary services, and local program organization capabilities.

Practical experience not only helps strengthen trust among the parties but also provides a basis to perfect the product before putting it into business.

When cooperation programs are concretized with itineraries, pricing policies, service standards, and distribution methods, memorandums of understanding gradually transition from initial orientations into commercial opportunities.

Actual guest delegations are the measure of cooperation effectiveness

For Da Nang, the long-term goal of international connection activities is not only to expand the partner list but also to form additional guest sources and new tourism programs.

A meeting with an international travel company can develop into a program bringing guests to Da Nang in 2027. Similarly, cooperating with golf, aviation businesses, or cultural tourism organizations can open up opportunities to exploit specialized guest groups, aligning with the destination’s strengths.

However, this process often requires time for the parties to research the market, build products, organize surveys, and negotiate specific commercial conditions.

Initial results can be recorded through quote requests, survey plans, pilot tourism programs, or the first service bookings.

In tourism operations, room, tour, and service reservations are commonly referred to as bookings. This is one of the crucial bases for evaluating the ability to transform cooperation into revenue and actual guest sources.

A pilot program, even if not yet large in scale, can still provide useful information about customer needs, product competitiveness, and coordination capabilities among businesses.

If positively received by the market, the program can continue to be expanded into seasonal service booking chains or products regularly operated by international travel companies.

Therefore, the effectiveness of the agreements at DITF 2026 should be viewed as a long-term development process, instead of merely evaluated by the number of documents signed during the event.

Maintaining connections post-DITF targeting the 2027 tourism season

One of the decisive factors for the success of cooperation agreements is maintaining exchanges and building an implementation plan after the signing ceremony.

For international cooperative relations, determining the point of contact, unifying the schedule, and organizing follow-up activities hold significant importance in ensuring the orientations are executed on target.

In the initial phase, the parties can focus on exchanging product information and market needs. The following months are a suitable time to develop programs, organize surveys, or implement product introduction activities to distribution partners.

For programs expected to be operated in 2027, building a cooperation roadmap early gives businesses more time to prepare service capacity, perfect business policies, and meet the requirements of each market.

Additionally, evaluating the progress after three months, six months, or one year can also help parties determine the achieved results, identify difficulties, and adjust cooperation plans when necessary.

From a broader perspective, the role of the Da Nang Tourism Association is not only demonstrated by facilitating businesses to meet and sign but can also continue to be promoted through activities supporting connections, sharing information, and urging the implementation of new cooperation opportunities.

This approach is also meaningful for developing DITF into an annual trading platform, where connections from each edition continue to be nurtured in subsequent tourism seasons.

From international agreements to the long-term competitiveness of the destination

In the context of increasing competition among tourism destinations, the ability to build and maintain an international partner network is one of the important factors helping Da Nang expand its market.

The agreements established at DITF 2026 open opportunities for businesses to jointly research new products, access specialized guest groups, and strengthen linkages among sectors within the industry.

Especially, when cooperation programs are deployed, the value can spread to many local service providers, from hotels, resorts, travel companies to restaurants, golf courses, transport businesses, and attractions.

This shows that tourism promotion activities aim not only to attract more guests but also to contribute to building a service value chain capable of sustainable development.

With the message “Connecting Partners, Creating Future”, DITF 2026 continues to create conditions for the Da Nang business community to expand cooperative relations and access international market development opportunities.

The signing ceremony between the Da Nang Tourism Association and five international partners is an opening milestone. The long-term value of those agreements will be affirmed through implemented cooperation programs, new products launched in the market, and actual guest delegations choosing Da Nang in 2027 and the years to follow.