Ariyana Convention Centre Danang was at the forefront of showcasing Da Nang City as a premier MICE destination at The Meetings Show Asia Pacific 2024, which took place on April 17-18 at Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The event highlighted the city’s growing role in the MICE industry, attracting significant attention and accolades from international stakeholders.

Marina Bay Sands, Singapore – where the Meetings Show took place
(Source: www.visitsingapore.com)

As Asia Pacific’s MICE sector continues to evolve, Danang, Vietnam has emerged as a key player, thanks to its world-class facilities, strategic location, and commitment to service excellence. The year 2023 witnessed remarkable success as Da Nang welcomed 163 MICE groups, totaling 45,344 visitors, and in the first three months of 2024, it welcomed 25 MICE groups, with around 9,510 visitors. MICE groups from a diverse range of international markets such as Australia, India, Thailand, Russia, Malaysia, South Korea, Taiwan (China), Singapore and many others have shown interest and chosen Da Nang as their event destination. This year’s Meetings Show Asia Pacific, under the theme “Asia Pacific’s Role in Recasting the Global MICE Sector,” provided the perfect backdrop for Da Nang to reinforce its position as a top-tier venue for international meetings and conventions.

“We were honored to represent Da Nang and Vietnam at this prestigious international gathering,” said Mr. Prabhakar Singh, Director of Sales and Marketing at Ariyana Convention Centre Danang. “The interest we’ve seen in Da Nang as a MICE destination at The Meetings Show is a clear indicator of our city’s potential and the effective strategies we have implemented to promote our MICE capabilities on a global stage.”

At the Conference, Ariyana Convention Centre Danang, host of the prestigious APEC 2017 and a co-founder of the Asia Venue Alliance (AVA), presented its cutting-edge facilities, tailored event solutions, and commitment to sustainable business practices. These efforts were designed to meet the complex demands of modern international events. Attendees and potential clients had the opportunity to engage directly with MICE leaders of Vietnam, gaining insights into the future of event hosting in the Asia Pacific.

Ariyana Convention Centre as a representative of Danang, Vietnam as a leading MICE destination

Additionally, the Centre, on behalf of the destination of Danang, participated in various networking events and expert-led panels, ensuring that Vietnam’s voice is heard in discussions on key industry trends such as sustainability, technology integration, and workforce development. This is particularly important as the MICE industry looks towards recovery and growth post-pandemic, with an increased focus on resilience and adaptability. The global Mice industry is estimated to register annual growth of 7.2 per cent from 2023 to 2032, to surpass US$1.7 trillion by 2032, according to Precedence Research in a report released in 2023. In the Asia-Pacific region, the Mice industry is set to expand at an even higher annual growth rate of 7.4 per cent over the same period, accounting for almost half of global market share by 2032.

The Meetings Show Asia Pacific 2024 proved to be a significant milestone for Ariyana Convention Centre Danang to highlight Da Nang’s readiness to host world-class events, driving the growth of tourism and business in the region. “The Meetings Show Asia Pacific was a fantastic opportunity for us to exchange knowledge with other industry leaders and to bring international standards back to Vietnam,” added Mr. Prabhakar Singh. “We are excited about the future prospects and the positive impact our participation will have on attracting more global events to our city.”

Ariyana Convention Centre Danang invites all interested parties to discover the vibrant city of Da Nang and explore its potential as a top destination for international business gatherings.

Danang attracts significant attention and accolades from international stakeholders as a leading MICE destination

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