Airlines expand connectivity, hotels and resorts create accommodation foundations, attractions enrich experiences, while travel businesses turn individual services into complete tourism programs. At the Da Nang International Tourism Fair 2026 (DITF 2026), the participation of many major brands not only brings trading opportunities but also promotes linkages between sectors, contributing to enhancing the competitiveness of Da Nang tourism in the international market.
Da Nang International Tourism Fair 2026 – DITF 2026 brings trading opportunities, promotes linkages between sectors, and contributes to enhancing the competitiveness of Da Nang tourism in the international market.
Major Brands and Opportunities to Form Cooperation Networks
The development of a tourism destination depends not only on the attractiveness of its landscape or the quality of each service facility, but is also determined by the coordination ability among the components throughout the tourist’s experience journey.
An airline can bring guests to Da Nang, but for the trip to be attractive, tourists also need accommodation, transportation, sightseeing programs, cuisine, and suitable experiential activities. Conversely, a resort or amusement park, no matter how good its quality, will find it hard to maximize its potential without a network of travel agencies and distribution partners to bring the product to the right target market.
This is also one of the values that the Da Nang International Tourism Fair 2026 (Danang International Tourism Festival – DITF 2026) aims for.
Taking place from October 16 to 19, 2026, at the Ariyana Convention Centre Đà Nẵng, DITF 2026 is an annual tourism trade event organized by the Da Nang Tourism Association in collaboration with HORECFEX Việt Nam. The program facilitates tourism service providers in Vietnam to directly meet with travel companies, distribution partners, and program organizers from domestic and international markets.
The highlight of the event is the Business to Business (B2B) trade connection activity, combined with product introduction programs, thematic seminars, and destination surveys.
The event features the presence of many big names in the industry such as Vietnam Airlines, Vietjet Air, Sun World Ba Na Hills, InterContinental Danang, Vinpearl, Furama Resort Đà Nẵng, Furama Villas Đà Nẵng, Ariyana Convention Centre Đà Nẵng, Mikazuki Japanese Resorts, Danang Golf, Vitours Travel, and Da Nang International Airport.
The participation of units operating in different sectors creates a diverse trading network, where each business not only seeks customers but can also connect with partners to complement its capabilities and products.
Aviation and Airport Infrastructure: The Foundation for Expanding International Tourist Markets
For an international tourism destination like Da Nang, the ability to connect by air plays an important role in maintaining and expanding guest sources.
The presence of airlines like Vietnam Airlines and Vietjet Air at DITF 2026 brings exchange opportunities between transport units and travel, accommodation businesses, and partners exploiting the international tourist market.
In tourism activities, establishing a flight route or developing more programs to bring guests to a destination requires a combination of market demand, transport capacity, and local service supply.
A convenient flight route can create conditions for travel companies to expand business programs. Conversely, attractive tourism products and stable guest sources also contribute to creating a basis for airlines to evaluate the market exploitation potential.
Besides airlines, the role of Da Nang International Airport is also closely tied to the ability to receive, serve, and connect guest flows to the city. Information on infrastructure, exploitation capacity, and airport operations is significant for the process of building long-term market development plans.
The connection between aviation, airports, travel businesses, and accommodation facilities therefore not only serves the goal of increasing visitor numbers but also contributes to improving market stability, creating conditions for businesses to proactively build products according to each tourist season.
A convenient aviation network is the “key” paving the way to bring tourists to destinations.
Hotels and Resorts: From Providing Accommodation to Developing Destination Experiences
Accommodation brands such as InterContinental Danang, Vinpearl, Furama Resort Đà Nẵng, Furama Villas Đà Nẵng, and Mikazuki Japanese Resorts play an important role in meeting resort needs, while creating a foundation to develop many specialized types of tourism.
In the context of increasingly diverse tourist needs, room quality and convenient location are no longer the only factors determining competitiveness.
International travel partners are also interested in the ability to serve each guest group, from family vacations, golf tourism, healthcare to organizing weddings and conference, event programs.
For instance, a beach vacation can be developed into a long-day itinerary when combined with activities like culinary exploration, healthcare, golfing, or heritage sightseeing. Similarly, a guest delegation coming to attend a conference can continue to stay for vacation and experience local services after the program ends.
In that case, the accommodation facility not only plays the role of providing rooms but also becomes a connection point between many services in the tourist’s journey.
Cooperation between hotels, resorts and travel businesses, restaurants, golf courses, and experiential activity organizers can contribute to enhancing the value of each trip, while creating opportunities to increase length of stay and guest spending.
Convention Centers and Attractions: Expanding Reasons for Tourists to Choose Da Nang
Besides resort tourism, Da Nang also has the potential to develop conference, seminar, incentive travel, and exhibition programs, collectively known as MICE (Meetings, Incentives, Conferences, and Exhibitions).
In this field, the presence of Ariyana Convention Centre Đà Nẵng at DITF 2026 contributes to introducing the capacity to organize large-scale programs, while opening up cooperation opportunities with travel companies and international event organizers.
A conference with hundreds or thousands of delegates not only requires a suitable organizing space but also needs accommodation systems, transportation means, culinary services, technical equipment, and activities for guests before or after the event.
Therefore, the capacity to attract large guest delegations depends not only on a single convention center but also on the coordination ability of many businesses serving a program together.
Similarly, attractions and entertainment venues like Sun World Ba Na Hills contribute to enriching the experience portfolio, providing more reasons for tourists to choose Da Nang and extend their stay.
For travel companies, attractive sightseeing spots, convenient services, and stable service capacity will create conditions to build tourism programs suitable for many guest groups.
With beach resorts, conferences, entertainment, and cultural exploration reasonably combined, Da Nang can develop more diverse itineraries instead of relying solely on a single type of tourism.
Golf Tourism and Travel: Links to Perfect the Product
Golf tourism is one of the fields that can be developed through linkage among multiple service providers.
The presence of Danang Golf in the list of outstanding units at DITF 2026 shows the opportunity to introduce products serving customer segments with specialized needs.
For international tourists, a golf itinerary not only includes playing time at the course but is also related to accommodation, transportation, dining services, and activities for accompanying persons.
Therefore, building a complete golf tourism program often requires coordination between golf courses, resorts, travel companies, and related service providers.
In that linkage chain, travel businesses like Vitours play an important role in combining each service into a program with a specific schedule, price, and operational plan.
Instead of letting international partners work with many different suppliers themselves, the travel business can assume the coordinating role, build the overall program, and ensure consistency during the service process.
This is the factor that helps cooperation ideas at trade meetings have the opportunity to be transformed into specific products, meeting the needs of each guest market.
Large Enterprises Create Motivation, Local Businesses Join the Value Chain
One of the notable values from the participation of major brands at DITF 2026 is the ability to expand cooperation opportunities for small and medium-sized enterprises.
Airlines, resort corporations, convention centers, or large attractions possess advantages in brand, resources, and customer networks. However, to create a complete tourism journey, these units still need the participation of local restaurants, transport businesses, experience providers, and many service partners.
For instance, an international conference delegation can create demand for accommodation, cuisine, transportation, organizing team-building activities, and sightseeing after the event. Similarly, a resort program combined with golf can bring cooperation opportunities to many businesses outside the accommodation sector.
Thus, the development of a large enterprise can create