Ariyana Convention Centre Danang Leads Sustainable Development Initiatives in Quang Nam, Vietnam
Da Nang, February 19, 2024 – In a concerted effort to promote sustainable agriculture and community support, Ariyana Convention Centre Danang is collaborating with local associations and government authorities to launch a comprehensive program focused on transforming agricultural practices in the Tr’Hy commune, Tay Giang district, Quang Nam province. Tr’Hy, situated at an elevation of 1200 meters above sea level, predominantly comprises the Co Tu ethnic community, with over half of its households (202 households) falling under the poverty line. This initiative marks a significant step in integrating sustainability into the hotel industry, reinforcing Ariyana’s commitment to environmental conservation and social responsibility.
The pioneering team for this project includes Mr. Nguyen Duc Quynh, Vice Chairman of Da Nang Tourism Association and Chairman of Da Nang Hotel Association; Mr. Andre Pierre Gentzsch, General Manager of Furama – Ariyana Tourism Complex; Mr. Doan Van Tuan, Vice Chairman of Da Nang Culinary Culture Association and Head Chef of Ariyana Convention Centre; Ms. Truong Lan Huong, Managing Director of Ariyana Convention Centre Danang, along with experts and agricultural engineers from Viet Farm, Green Heart, and Sun Food.
The core objective of the program is to assist farmers in Tr’Hy in establishing sustainable development models, eliminating the use of chemical inputs in cultivation, and producing internationally standardized products. Agricultural experts on the project have assessed soil and water quality, provided high-quality plant seeds, and introduced cultivation techniques to ensure safe, high-quality products meeting organic standards, committed to being sourced by Ariyana Convention Centre Danang.
Ms. Truong Lan Huong, Managing Director of Ariyana Convention Centre Danang, shared insights on the tourism aspect: “In MICE tourism sector, both domestic and international travelers are increasingly interested in sustainable development. Therefore, Ariyana Convention Centre Danang’s collaboration with associations and Co Tu farmers on clean agricultural development, and meeting food safety standards, is our strong commitment to sustainable development, contributing to the local community in 2024. Furthermore, the project holds great significance in conserving local genetic food resources and protecting virgin forests in the area, alongside improving the community’s livelihoods.”
Beyond agricultural support, Ms. Huong emphasized marketing initiatives, communication, and training for local farmers to become technology-savvy owners, effectively promoting products, culture, and localities. The goal is to boost community and cultural tourism, thereby enhancing income for local farmers.
Mr. Doan Van Tuan, Head Chef of Ariyana Convention Centre Danang, added that through this trip, he discovered local products that could be served on special menus, providing a unique culinary experience for the Center’s guests. He hopes that with the culinary team’s creative touch, these distinctive ingredients will offer a different culinary experience, encapsulating meaningful stories behind each delicious dish served to both local and international visitors at Ariyana Convention Centre Danang.
Local government officials, including Mr. Tran Van Ta, Director of Agriculture and Rural Development, expressed excitement about the attention and cooperation from Ariyana Convention Centre Danang. He emphasized the importance of organic cultivation and promoting local specialties in remote areas like Tr’Hy. Mr. Ta pledged governmental support for the project’s success in improving the lives of the local community.
Mr. Andre Pierre Gentzsch will utilize the experience gained from successfully organizing numerous international events at Ariyana Convention Centre Danang, from 2017 APEC Summit to hundreds of annual events for multinational corporations and global organizations, to showcase local cuisine to the world, promising to scale and develop the project effectively.
Ariyana Convention Centre Danang’s commitment to sustainability extends beyond environmental impact reduction, positively influencing society and the economy for neighboring local communities. By pioneering this comprehensive program, Ariyana Convention Centre hopes that conference centres specifically and the hotel industry in general can make deeper contributions to sustainable development, creating a meaningful difference in the lives of local communities and beyond.
Vietnam’s Leading Events Destination
Ariyana Convention Centre Danang
107 Vo Nguyen Giap, Khue My Ward, Ngu Hanh Son District, Danang.
T: 0236 651 8888
E: events@ariyanacentre.com
W: www.ariyanacentre.com
#AriyanaConventionCentre #Ariyana #MICE #Ariyanadanang #Ariyana #enjoydanang #MICE #MICEExpo #virtualtour #360ACC #360tour #OnetouchtoAriyana #workinganniversary#bestplacetowork
YOU MAY ALSO LIKE
THE 20TH NATIONAL CONGRESS OF CARDIOLOGY | A KEY DAY AT ARIYANA CONVENTION CENTRE DANANG
02-04/10/2026
From 02–04 October 2026, Ariyana Convention Centre Danang welcomed the cardiology community for the 20th National Congress of Cardiology (VNCC20).
VPSF 2026 – REGIONAL ROUNDTABLE FOR CENTRAL VIETNAM AT ARIYANA CONVENTION CENTRE DANANG
26/09/2026
On 26 September 2026, the “For a Kinder Danang – A Kind City” 2026 Honouring and Awards Ceremony took place at Ariyana Convention Centre Danang, welcoming representatives from city leadership, organisations, associations, the business community and Young Entrepreneurs Associations from Danang and Central Vietnam.
“FOR A KINDER DANANG – A KIND CITY” 2026 | CELEBRATING POSITIVE VALUES AT ARIYANA CONVENTION CENTRE DANANG
26/09/2026
On 26 September 2026, the “For a Kinder Danang – A Kind City” 2026 Honouring and Awards Ceremony took place at Ariyana Convention Centre Danang, welcoming representatives from city leadership, organisations, associations, the business community and Young Entrepreneurs Associations from Danang and Central Vietnam.
SSI SPORTS DAY 2026 – A COMPLETE MICE EXPERIENCE AT ARIYANA CONVENTION CENTRE DANANG
08/09/2026
An effective MICE programme requires more than a suitable meeting space. It also calls for the flexibility to accommodate diverse activities throughout a company’s journey.
MICE – FROM A TOURISM SEGMENT TO A STRATEGIC PRODUCT FOR VIETNAM
27/08/2026
At the High-Level Tourism Forum themed “MICE Tourism in the New Era: Sustainability, Connectivity, Opportunity”, held on August 27 in Ho Chi Minh City, more than 300 delegates gathered to discuss how Vietnam can turn its MICE potential into genuine destination competitiveness.
FROM GROWTH IN NUMBERS TO GROWTH IN VALUE FOR VIETNAM TOURISM & RESORT SECTOR
26/08/2026
On August 26, Vietnam Tourism & Resort Real Estate Forum 2026 took place at Ariyana Convention Centre Danang, bringing together government representatives, industry experts, associations and business leaders to discuss new growth drivers for Vietnam’s tourism and resort real estate market.
DA NANG INTERNATIONAL LOGISTICS FORUM 2026 – CONNECTING DA NANG WITH GLOBAL SUPPLY CHAINS
13/08/2026
The Da Nang International Logistics Forum 2026 was recently held at Ariyana Convention Centre Danang, as the city continues to strengthen its position as a regional logistics hub and an international gateway for trade.
OVER 800 MEDICAL EXPERTS GATHER AT THE 2026 INTERNATIONAL INTER-HOSPITAL SCIENTIFIC CONFERENCE
01-02/08/2026
On August 1–2, 2026, the 2026 International Inter-Hospital Scientific Conference took place at Cung Hội nghị Quốc tế Ariyana Đà Nẵng. The event brought together more than 800 experts, doctors, and scientists from Vietnam and abroad. Under the theme “Evidence-Based Medicine from Multidimensional Perspectives”, the conference created a large-scale platform for professional and academic exchange. […]
NEARLY 2,000 ATHLETES JOIN BAREFOOT BEACH RUN 2026
26/07/2026
Promoting a healthy lifestyle, stimulating the tourism economy and reinforcing Da Nang’s position as a destination for distinctive events. Da Nang, July 26, 2026 – From the early hours of the morning, My An Beach came alive with vibrant energy as nearly 2,000 Vietnamese and international runners gathered for the Barefoot Beach Run 2026. As […]
GATHERING 350 GLOBAL FINANCIAL EXPERTS AT THE VIETNAM FINANCE FORUM 2026
10/07/2026
Ariyana International Convention Centre Danang hosts the Vietnam Finance Forum 2026. The macro event gathers 350 global financial and Fintech experts from July 9 to 10. The event serves as a strategic bridge gathering more than 350 senior policymakers, investors, large business owners along with outstanding global representatives from pioneering fields such as Financial Technology […]