At tourism fairs, the problem is often not a lack of people to meet, but how to meet the right people within a limited time frame. A buyer can walk through dozens of booths, receive many brochures, and listen to numerous presentations, but ultimately only have a few discussions that truly fit the market they are exploiting. Sellers are in a similar situation: meeting many people does not necessarily mean having more business opportunities.
DITF 2026 chooses the Pre-scheduled Appointment model to change that way of connecting. Before the B2B (business-to-business) day, buyers and sellers can view each other’s profiles, select suitable partners, send invitations, and confirm meeting schedules. Thus, the most important part of the screening process has already taken place before the two parties sit down at the same table.
Business networking at the Da Nang International Tourism Fair – DITF
No more random meetings: buyers and sellers are pre-screened
The notable point is that DITF does not start by cutting the meeting duration down to 10 minutes. The event starts by increasing the quality of the people being met, and then optimizing the time later.
When the buyer already knows what products the seller is offering, and the seller has a picture of the buyer’s market and needs, the meeting no longer has to spend most of its time on basic questions. Both parties can go straight into more valuable matters: are the products suitable, what are the conditions for cooperation, where is there still room in the market, and should they continue working together after the event.
This is the clearest difference between free networking and the pre-scheduled model. With traditional networking, a meeting often has to do three things simultaneously: find the right person, get to know that person, and finally discuss the possibility of cooperation. With Pre-scheduled Appointments, the first two steps have been partially handled in advance. Therefore, the face-to-face time is devoted more to business content.
In other words, DITF does not try to make meetings shorter at all costs. The event tries to make the preparation better, so that when the face-to-face time is shortened, the quality of the discussion does not decrease accordingly.
10 minutes is only effective when the meeting has been prepared days in advance
If two businesses are completely strangers, 10 minutes is definitely too short. Just the company introduction alone can take up most of the conversation. But when both parties have researched and confirmed each other beforehand, the function of the 10 minutes changes completely.
10 minutes is not the time to close a deal. It is the time to quickly determine whether an opportunity is worth pursuing.
If both sides feel it is not a good fit, the meeting can end without wasting too much time. If there is potential, those 10 minutes can open up a next step such as sending a quote, surveying the product, building a new program, or continuing a deeper working session after the event.
Precisely because the quality of the subjects has been optimized in advance, shortening the time creates value. A buyer can meet more sellers in the same day without necessarily compromising on quality, because the list of partners has been pre-selected instead of formed randomly at the fair.
From this perspective, a 10-minute meeting can be more valuable than a 30-minute unprepared networking session. Not because 10 minutes is more time, but because the proportion of time spent on substantive content is higher.
Increasing connection density without trading off meeting quality
Another benefit of Pre-scheduled Appointments is increasing the number of suitable meetings on the same day. If a buyer only has one working day, that time budget is always limited. In free networking, a large amount of time can be scattered across moving around, waiting, finding partners, and starting over with basic introductions. When these stages are handled beforehand, the same working day can be dedicated to more discussions, and each discussion also has clearer goals.
From the seller’s perspective, the benefits are similar. Instead of preparing a general introduction for everyone who stops by, businesses can know in advance which buyers they will meet, which markets they come from, and what product groups they are interested in. This helps make the discussion content more specific and significantly reduces pleasantries that are unlikely to lead anywhere.
The strength of this organizational method lies in the fact that the connection density can increase without forcing the quality to decrease. A buyer doesn’t need to meet as many people as possible, but rather meet as many suitable partners as possible.
That is a huge difference between “increasing the number of meetings” and “increasing the number of valuable meetings”.
For international buyers, this benefit is even clearer. The time they are present in Da Nang is usually not long. Every hour spent on an unsuitable meeting is an hour that cannot be spent on another partner, a product survey trip, or a destination evaluation activity. Pre-scheduled Appointments, therefore, help reduce the time spent searching and increase the time spent on actual work.
DITF does not completely eliminate free networking. Random meetings still have value and can still create unexpected opportunities. The difference is that the most important trading part is put into a clearer structure, so that meeting the right person no longer relies too much on luck, booth location, or on-site accessibility.
In other words, DITF does not try to create as many meetings as possible. The event aims to create more suitable meetings within the same amount of time.
That is also why the 10-minute model only truly makes sense when placed after a deliberate screening step. The value is not in “meeting faster”, but in meeting more accurately first, and then meeting more frequently later.
And when buyers come to the event with a pre-prepared appointment schedule, and sellers know exactly who they will meet, the fair experience also changes in a very clear way: from “coming to find people” to “coming to work with the right partners”.
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