In the strategy for modern tourism development, a destination does not only need to attract more visitors. More importantly, it must find ways to encourage visitors to stay longer, spend more, return more often, and share positive emotions about the city.
From the perspective of Mr. Nguyễn Đức Quỳnh – Vice Chairman of the Da Nang Tourism Association, Chairman of the Da Nang Hotel Association, the Da Nang Asian Film Festival – DANAFF is not merely a film event. It can become a new platform that helps Da Nang develop cultural tourism, the creative economy, and elevate its destination brand on the international map.
From a Beautiful Destination to a Destination with Soul
Da Nang has long been known as a dynamic, friendly, safe coastal city with a well-developed tourism infrastructure. However, to enter a new stage of growth, the city needs more than the advantages of beaches, resorts, and accommodation services.
Cultural and artistic tourism, especially cinema, has the ability to add depth to a destination. A film festival does not only bring screenings, red carpets, or award ceremonies. If organized professionally, the event can activate an entire ecosystem of hotels, restaurants, transportation, conferences, media, fashion, creative services, and the night-time economy.
Therefore, DANAFF can help Da Nang transform from a “beautiful destination” into a “destination with soul” – a place where visitors come not only to relax, but also to experience the culture, arts, and creative rhythm of the city.
Lessons from Cannes and Opportunities for Da Nang
Cannes is a prominent example of how cinema can transform the brand of a city. From a seaside resort destination, Cannes has become a global symbol of cinema, fashion, media, tourism, and lifestyle.
According to Mr. Nguyễn Đức Quỳnh, the biggest lesson from Cannes does not lie in the red carpet or the presence of stars. What is truly worth learning is how the city turned a film festival into an economic asset, a season of events, and a business ecosystem.
Da Nang does not need to copy Cannes. However, the city can learn from the same mindset: using culture as depth, art as a language, events as a catalyst, and tourism as a foundation for development.
DANAFF and the Role of Ariyana Da Nang
With DANAFF, Da Nang has the opportunity to build the image of a youthful, modern, and emotional cinematic city by the East Sea. The city possesses many outstanding advantages, including an international airport, a high-quality hotel and resort system, coastal landscapes, connectivity to Central Vietnam’s heritage sites, and strong capacity to host international events.
Within this ecosystem, Ariyana Convention Centre Danang and Furama Resort Danang play an important role. They are not only venues for major DANAFF activities, but also spaces that connect cinema, MICE, beachfront leisure, gala receptions, artist exchanges, and international media.
With extensive experience in hosting large-scale events, Ariyana Da Nang contributes to showcasing the city’s professional hosting capacity. When red carpets, professional conferences, high-end accommodation, and beachfront experiences are connected within the same ecosystem, DANAFF can create greater value for Da Nang tourism.
A New Driving Force for Cultural Tourism and the Creative Economy
If developed with a long-term vision, DANAFF can bring many positive impacts to the city. The event can help increase accommodation occupancy, boost revenue for restaurants, transportation, attractions, and supporting services. At the same time, DANAFF also opens up opportunities to develop the night-time economy, film tourism, MICE, and the creative industry.
More importantly, DANAFF gives Da Nang another story to tell the world. It is the story of a dynamic, hospitable, creative coastal city that is ready to become a meeting point for Asian cinema.
Conclusion
DANAFF does not only bring the international cinematic red carpet back to Da Nang. From the perspective of Mr. Nguyễn Đức Quỳnh, the event can also lead Da Nang onto a greater “red carpet”: the red carpet of cities that grow through identity, culture, and creative capacity.
As a leading event destination in Central Vietnam, Ariyana Convention Centre Danang is proud to accompany events that contribute to elevating the city’s image, promoting high-quality tourism, and bringing Da Nang closer to international audiences.
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𝐀𝐫𝐢𝐲𝐚𝐧𝐚 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐫𝐞 𝐃𝐚𝐧𝐚𝐧𝐠 – Vietnam’s Leading Events Destination
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