As destinations increasingly develop modern convention centres, internationally standardized hotels and professional event-hosting capabilities, one question is becoming increasingly important for the MICE industry: What makes a MICE programme truly distinctive and memorable? Larger spaces can offer an advantage. Better technology can improve operational efficiency. Professional services can meet client expectations. However, as these standards […]
When assessing the capabilities of a MICE destination, the first questions often revolve around the venue: Is the space large enough? Can the infrastructure accommodate the scale of the event? Are the technology, services and operational capabilities sufficient to support complex programmes? These are important considerations. However, in an increasingly competitive MICE market, a good […]
For many years, the value of a business trip has often been measured by what takes place within the programme: an effective meeting, a professionally organized conference, or business networking opportunities created along the way. However, with the rise of Bleisure – Business combined with Leisure, the boundaries between a business trip and an experiential […]
From October 02–04, 2026, Ariyana Convention Centre Danang became the venue for the 20th National Congress of Cardiology (VNCC20) – one of Vietnam’s major scientific events in the field of cardiology. Over three days in Danang, the Congress brought together more than 2,500 delegates, nearly 350 experts and speakers, and more than 135 scientific sessions, […]
When choosing an event venue, businesses often face two popular options: a specialized Convention Centre or a Hotel Ballroom. Each model possesses distinct advantages. However, for large-scale events or multi-day MICE programs, a venue capable of combining the strengths of both models will offer a more comprehensive and optimal solution. Hotel Ballroom (left image) and […]
Da Nang is not only known as a “Livable City” but is also emerging as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination in Vietnam and the region. In 2026, the city continues to implement the MICE program with the theme “Da Nang – Elevating the MICE Tourism Experience”, aiming to welcome and support […]
On October 2, 2026, the 20th National Congress of Cardiology (VNCC20) officially began at Ariyana Convention Centre Danang, marking the start of a three-day programme from October 2–4, 2026, bringing together the professional community in the field of cardiology in Danang. Organized by the Vietnam Society of Cardiology, VNCC20 is one of the notable specialized […]
More than VND 42 billion worth of technology equipment was brought to HORECFEX VIETNAM 2025. In the 2026 edition, a single performance combined LED Mapping, Laser, LED Dancing and robot interaction within one integrated scenario. But what stands out is no longer the value of the equipment or the number of technologies on display. After […]
Artificial intelligence can answer guests, robots can serve food, smart glasses can translate conversations right before our eyes, while virtual reality allows buyers to step inside a villa while still thousands of kilometers away. Technology for the hospitality and restaurant industry has never been more diverse. But the more choices there are, the harder one […]
Before a hotel appears in a search result, a traveler may have already watched dozens of videos, saved several places and formed initial preferences that businesses can hardly see. As TikTok continues to shorten the distance between discovery and booking, Google is bringing artificial intelligence deeper into the process of search and trip planning. The […]