DESTINATION × MICE × BLEISURE: WHEN A BUSINESS TRIP GOES BEYOND THE MEETING ROOM

For many years, the value of a business trip has often been measured by what takes place within the programme: an effective meeting, a professionally organized conference, or business networking opportunities created along the way. However, with the rise of Bleisure – Business combined with Leisure, the boundaries between a business trip and an experiential […]

VNCC20 IN DANANG: THREE DAYS OF CARDIOVASCULAR KNOWLEDGE AND CONNECTION AT ARIYANA CONVENTION CENTRE DANANG

From October 02–04, 2026, Ariyana Convention Centre Danang became the venue for the 20th National Congress of Cardiology (VNCC20) – one of Vietnam’s major scientific events in the field of cardiology. Over three days in Danang, the Congress brought together more than 2,500 delegates, nearly 350 experts and speakers, and more than 135 scientific sessions, […]

CONVENTION CENTRE OR HOTEL BALLROOM: WHICH IS THE PERFECT CHOICE FOR YOUR EVENT?

When choosing an event venue, businesses often face two popular options: a specialized Convention Centre or a Hotel Ballroom. Each model possesses distinct advantages. However, for large-scale events or multi-day MICE programs, a venue capable of combining the strengths of both models will offer a more comprehensive and optimal solution. Hotel Ballroom (left image) and […]

CORE CRITERIA WHEN CHOOSING A VENUE FOR LARGE-SCALE EVENTS IN DA NANG

Da Nang is not only known as a “Livable City” but is also emerging as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination in Vietnam and the region. In 2026, the city continues to implement the MICE program with the theme “Da Nang – Elevating the MICE Tourism Experience”, aiming to welcome and support […]

THE 20TH NATIONAL CONGRESS OF CARDIOLOGY OFFICIALLY BEGINS AT ARIYANA CONVENTION CENTRE DANANG

On October 2, 2026, the 20th National Congress of Cardiology (VNCC20) officially began at Ariyana Convention Centre Danang, marking the start of a three-day programme from October 2–4, 2026, bringing together the professional community in the field of cardiology in Danang. Organized by the Vietnam Society of Cardiology, VNCC20 is one of the notable specialized […]

HORECFEX VIETNAM 2026 AND A TECHNOLOGY SHOWCASE WORTH WATCHING FOR THE HORECA INDUSTRY

More than VND 42 billion worth of technology equipment was brought to HORECFEX VIETNAM 2025. In the 2026 edition, a single performance combined LED Mapping, Laser, LED Dancing and robot interaction within one integrated scenario. But what stands out is no longer the value of the equipment or the number of technologies on display. After […]

AMID THE AI AND ROBOTICS BOOM, HORECA NEEDS A PLACE TO KNOW WHICH TECHNOLOGIES ARE TRULY WORTH INVESTING IN

Artificial intelligence can answer guests, robots can serve food, smart glasses can translate conversations right before our eyes, while virtual reality allows buyers to step inside a villa while still thousands of kilometers away. Technology for the hospitality and restaurant industry has never been more diverse. But the more choices there are, the harder one […]

GOOGLE AND TIKTOK COME TOGETHER AT HORECFEX VIETNAM 2026: WHAT IS CHANGING IN THE WAY TRAVELLERS CHOOSE HOTELS?

Before a hotel appears in a search result, a traveler may have already watched dozens of videos, saved several places and formed initial preferences that businesses can hardly see. As TikTok continues to shorten the distance between discovery and booking, Google is bringing artificial intelligence deeper into the process of search and trip planning. The […]

FULL OCCUPANCY DOESN’T ALWAYS MEAN YOU’RE WINNING: STR AND THE CHALLENGE OF READING HOTEL GROWTH CORRECTLY IN VIETNAM

A hotel ends the month with an 80% occupancy rate. That may seem like a satisfying figure. But if competing hotels in the same segment are achieving 88%, the picture immediately changes. In a fast-growing tourism market like Vietnam, the question for businesses is no longer simply “Are we growing?”, but rather “Are we growing […]

DITF 2026 ENTERS THE FINAL STRETCH – READY FOR INTERNATIONAL B2B APPOINTMENTS IN DA NANG

On the morning of September 3, 2026, the Standing Committee of the Da Nang Tourism Association held a working session with the Organizing Committee of DITF – Da Nang International Tourism Festival 2026 to review progress and agree on key tasks during the final preparation phase for the event. Carrying the message “Connecting Partners, Creating Future”, […]