On October 18, 2026, the B2B Networking Space within the framework of the Da Nang International Tourism Festival 2026 (DITF 2026) officially took place at Ariyana Convention Centre Danang. With the participation of more than 300 tourism service providers, 150 international buyers, 400 domestic buyers, and over 1,500 delegates and attendees, the program creates a direct trading platform, promoting partner connections and expanding cooperation opportunities for the tourism industry.
CONNECTING BUSINESSES, EXPANDING TOURISM TRADE OPPORTUNITIES
With the message “Connecting Partners – Creating Future”, the B2B Networking Space is one of the key activities of DITF 2026, aiming to strengthen connections between tourism service providers and partners looking for products, services, as well as new cooperation opportunities.
The program gathers more than 300 sellers, 150 international buyers, and 400 domestic buyers, creating conditions for businesses to directly introduce products, exchange market needs, find suitable partners, and develop commercial cooperative relationships.
Instead of just stopping at meeting and promotional activities, the B2B networking model creates conditions for parties to directly exchange business needs, supply capacity, and cooperation orientations. Through this, businesses have more opportunities to access new markets, expand their partner networks, and build a foundation for long-term cooperative relationships.
ORIENTATION FOR HIGH-QUALITY TOURISM DEVELOPMENT
One of the highlights of the program is the tourism development orientation shared at the opening ceremony by Mr. Ho Ky Minh, Standing Vice Chairman of the Da Nang City People’s Committee.
According to the orientation emphasized at the event, the tourism industry needs to shift its focus from growing visitor numbers to improving the quality of experiences, extending length of stay, increasing spending levels, and attracting return visitors.
This orientation poses a requirement not only to attract more tourists but also to enhance the value that each journey brings to tourists and the local economy.
In this context, B2B networking activities play an important role in creating opportunities for businesses to build products more suitable to the needs of each market, while strengthening cooperation between suppliers and distribution partners.
NETWORKING PROGRAM DIVIDED INTO TWO MARKET GROUPS
To increase focus and match the needs of each partner group, the B2B networking sessions during the day are organized into two main program timeframes.
DOMESTIC BUYER NETWORKING SESSION
The morning session focuses on the domestic buyer group, creating conditions for businesses to find suppliers, access new tourism products, and expand their partner network in the domestic market.
Through direct meetings, buyers have the opportunity to learn about supply capacity, update products, and discuss cooperation possibilities suitable to their business needs.
INTERNATIONAL BUYER NETWORKING SESSION
The afternoon session is aimed at international buyers, focusing on promoting connections with Vietnamese tourism businesses and expanding opportunities to bring international tourists to domestic destinations.
This is an opportunity for Vietnamese businesses to introduce products, share competitive advantages, and access partners capable of developing the international market.
Dividing the program by market groups helps networking activities more closely align with the needs of participants, while creating conditions for discussions to delve into practical cooperation possibilities.
ARIYANA CONVENTION CENTRE DANANG – THE CONNECTION POINT FOR MICE AND TRADE ACTIVITIES
Hosting the B2B Networking Space DITF 2026 at Ariyana Convention Centre Danang further demonstrates the venue’s role in hosting conference programs, business connections, and trade activities of the tourism industry.
With the participation of hundreds of businesses and more than 1,500 delegates, the program requires a suitable space to organize centralized activities, facilitating face-to-face meetings and supporting the connection process between partner groups.
In the MICE ecosystem, activities like B2B matching not only complement the conference program but also contribute to expanding the event’s value through business cooperation opportunities formed at the destination.
PROMOTING CONNECTIONS, EXPANDING OPPORTUNITIES FOR DA NANG TOURISM
Through the B2B Networking Space, DITF 2026 creates conditions for domestic and international tourism businesses to meet, exchange market needs, and seek new cooperation directions.
With the orientation of improving the quality of experience and adding value to each tourism journey, strengthening connections between businesses is one of the important foundations for developing products, expanding markets, and enhancing the destination’s competitiveness.
Taking place at Ariyana Convention Centre Danang, the program is a highlight in the series of activities of DITF 2026, contributing to promoting trade and strengthening connections between the domestic and international tourism business communities.