On July 14, 2024, Mỹ Tâm’s “My Soul 1981” live show in Da Nang was a resounding success, becoming an unforgettable musical event with many remarkable highlights. This is one of the most impressive music events in the singer’s more than 20-year career, held in her hometown of Da Nang. Let’s take a look back at the highlights of this live show:
The first and only Oceanfront Convention Centre in Vietnam – the event venue
The live show was held at the Ariyana Convention Centre Danang, home to the largest complex event space in Vietnam. The teabreak was arranged in an elegant hall, providing guests with a comfortable and impressive setting for mingling and networking.
The live show took place at one of the most beautiful beaches on the planet—Da Nang Beach, in the area of the Ariyana Convention Centre Danang. With an outdoor event space spanning up to 20,000 m², the expansive and romantic beach setting created a unique and captivating atmosphere for the event.
More than 5,000 spectators:
The audience in Da Nang arrived early and remained captivated by the sweet melodies until the very last moments of the event.
The warmest and most heartfelt
The special event saw the attendance of many of Mỹ Tâm’s family members and friends, including her parents and close relatives. This was the first time a Mỹ Tâm live show brought together so many of her loved ones, creating a warm, intimate, and deeply emotional atmosphere for the Da Nang singer.
The most surprising and longest-lasting performance:
The show extended 30 minutes beyond the scheduled time, featuring many unexpected performances and special songs from Mỹ Tâm’s 20-year career. This emotionally charged performance kept the audience glued to their seats. Adding to the surprise, guest singer Tăng Duy Tân made an unexpected appearance, performing a duet with Mỹ Tâm.
The most suspenseful moment—unexpectedly perfect weather
An overview of the event space from above at the Furama-Ariyana Danang International Tourism Complex
Despite weather forecasts predicting rain and a tropical depression, the weather turned out to be much more favorable. The audience was treated to a view of the rising moon, adding a romantic and memorable backdrop to the event.
Mỹ Tâm performed the most songs of her career during this event
Mỹ Tâm performed 39 hit songs from her over 20-year career, ranging from familiar classics to new compositions, delighting audiences of all generations. This was the first time the singer had performed such a large number of songs in a single live show, providing a unique experience for her fans.
The most impressive viral marketing campaign to date
This live show also made a mark with its impressive viral marketing campaign. The hand-drawn poster for the event attracted over one million interactions and shares, creating a powerful wave of media attention and drawing widespread interest from fans.
Mỹ Tâm’s “My Soul 1981” live show in Da Nang was not just a musical evening but a pinnacle music event, creating many memorable moments for both Mỹ Tâm and her fans. With numerous special highlights, the live show truly delighted the audience and reaffirmed Mỹ Tâm’s status in the hearts of her fans.
Mr. Andre Pierre Gentzsch, General Manager of the Furama-Ariyana Danang International Tourism Complex, proudly stated: “We are thrilled to have successfully organized such a grand and spectacular music live show alongside singer Mỹ Tâm, the team, and all related parties. Hundreds of people dedicated many months to discussions and planning, nearly 15 days to set up the stage, and managed the reception of over 5,000 guests in one afternoon. This reaffirms that the Ariyana Convention Centre Danang is indeed the epicenter of events and festivals in Vietnam.
Regarding the potential for music event tourism in Da Nang, Mr. Andre remarked: ‘With its modern infrastructure, diverse and unique event spaces, and the warmth and affection of the local audience, Da Nang is undoubtedly a significant motivation for artists to choose it as a destination for their performances. I hope that, following Mỹ Tâm, many more artists will come to Da Nang, thus lighting up the destination on the map of festival and entertainment tourism in Vietnam and Asia at large.
Mr. Nguyễn Đức Quỳnh, Vice President of the Da Nang Tourism Association and President of the Da Nang Hotel Association, expressed his enthusiasm: “I warmly welcome the artistic events held in Da Nang, as they can attract a new segment of tourism. With the investment of the Ariyana Convention Centre Danang into its ‘Beach Garden,’ along with the opening event featuring Mỹ Tâm, a leading Vietnamese singer, Da Nang will undoubtedly become a destination not only for domestic artistic programs but also for international events.”
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𝐀𝐫𝐢𝐲𝐚𝐧𝐚 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐫𝐞 𝐃𝐚𝐧𝐚𝐧𝐠
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