The global MICE (Meetings, Incentives, Conferences, and Exhibitions) landscape is evolving rapidly, demanding more than just a meeting room. Today’s organizers seek a blend of professional excellence, cultural immersion, and environmental responsibility. Standing at the forefront of this evolution, Da Nang city has officially launched its 2026 strategy under the compelling theme: “Da Nang – Elevating the MICE Experience.”
With an ambitious target to welcome nearly 93,000 MICE delegates in 2026, Da Nang is not merely a destination; it is becoming a benchmark for world-class business events in Southeast Asia.
A New Era of Support: Flexible and Inclusive Policies
The 2026 MICE program introduces groundbreaking updates designed to lower barriers for international and domestic organizers. Understanding that the scale of events varies, the city has refined its support framework:
- International Delegations: Incentives and official welcome ceremonies now apply to groups starting from just 30 delegates. This opening allows small-to-medium specialized symposiums and corporate retreats to access premium city support.
- Domestic Delegations: For the vibrant local market, support packages are activated for groups of 70 guests or more.
- The “Loyalty MICE Partner” Privilege: In a move to foster long-term relationships, Da Nang introduces exclusive benefits for returning partners. These “Loyalty” privileges include priority logistics, enhanced branding opportunities at city landmarks, and specialized discount tiers.
Why Da Nang is the Ultimate Choice for 2026
Da Nang’s appeal lies in its unique “Three-Pillar” advantage:
- Strategic Connectivity: With an international airport located just 10 minutes from the city center and a coastal road connecting world-class resorts, logistics in Da Nang are seamless.
- Cultural Synergy: Situated at the gateway to three UNESCO World Heritage Sites (Hoi An, Hue, and My Son), Da Nang allows delegates to transition from high-stakes meetings to soul-enriching cultural tours within an hour.
- Infrastructure Excellence: The city continues to invest in smart city technology and sustainable tourism, ensuring that your event aligns with modern ESG (Environmental, Social, and Governance) standards.
Ariyana Convention Centre: Your Strategic Partner in Success
As the cornerstone of Da Nang’s MICE infrastructure, Ariyana Convention Centre Danang (ACC) is fully prepared to lead this 2026 journey. Famous for hosting the APEC 2017 Economic Leaders’ Week, ACC offers more than just space—it offers a legacy of prestige.
- Versatile Architecture: From the grand ballroom that can accommodate thousands to the intimate Ariyana Beach Garden perfect for sunset networking, we provide the canvas for your imagination.
- Tailored Culinary Experiences: Our award-winning culinary team specializes in “Gastronomy Diplomacy,” creating menus that reflect both local heritage and international sophistication.
- Technology & Innovation: Equipped with high-speed fiber optics and state-of-the-art AV systems, we ensure your hybrid or physical event runs without a glitch.
Start Your 2026 Planning Today
The journey to a successful event begins with a single conversation. As we approach a blockbuster year for Da Nang tourism, early planning is essential to secure the best dates and maximize the available city incentives.
Join us in making 2026 a milestone year. Let’s solidify your brand’s presence and Da Nang’s position on the global MICE map together!
Contact Ariyana Convention Centre Danang today for expert consultation and to unlock the most attractive MICE incentive packages!
𝐀𝐫𝐢𝐲𝐚𝐧𝐚 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐫𝐞 𝐃𝐚𝐧𝐚𝐧𝐠 – Vietnam’s Leading Events Destination
Zalo: https://bit.ly/Ariyana_Zalo_Official_Account
𝐀: 107 Vo Nguyen Giap, Ngu Hanh Son Ward, Danang.
𝐓: (+84)236 651 8888
𝐄: events@ariyanacentre.com
𝐖: www.ariyanacentre.com
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