Da Nang is increasingly affirming its role as a destination for MICE activities, trade promotion, and corporate networking in the Central and Central Highlands regions of Vietnam. The city’s announcement of the list of 83 permitted venues for organizing trade fairs and exhibitions in 2027 expands the choices of venues for exhibition events. Among them, Ariyana Convention Centre Danang has a capacity of up to 200 standard booths, ideal for exhibitions combined with conferences, forums, and trade networking activities.
The Forum on Technology, Innovation, and Supply Chain for the Hospitality and Tourism Industry – HorecFex 2026 brought together over 80 exhibition booths on technology, hotels, restaurants, and services at Ariyana Convention Centre Danang.
DA NANG EXPANDS VENUE CHOICES FOR TRADE FAIRS AND EXHIBITIONS
In order to standardize organizational activities and create favorable conditions for trade programs in the area, the People’s Committee of Da Nang City has announced a list of 83 venues and areas permitted to host trade fairs and exhibitions in 2027.
Featuring diverse spaces such as parks, squares, stadiums, cultural and sports centers, markets, and suitable land plots, exhibition organizers have more options to select a location that aligns with their organizational goals.
From medium-scale community fairs to specialized exhibitions with the participation of domestic and international businesses, the demand for event venues is becoming increasingly diverse. Therefore, selecting a space is based not only on the number of booths, but also requires considering the target audience, technical requirements, traffic connectivity, and parallel activities occurring within the program.
PUBLIC SPACES FOR FAIRS AND COMMUNITY PROMOTION ACTIVITIES
Parks, squares, and public spaces are suitable choices for programs aimed at the general public and tourists. This type of venue is typically appropriate for fairs introducing local products, brand promotion programs, cultural festivals, consumer demand stimulation activities, or community-oriented outdoor events.
Exhibition of signature and typical export-oriented products of Da Nang City 2026 – Made in Da Nang Expo 2026 at Da Nang Exhibition and Fair Center.
The advantage of open spaces lies in their public accessibility and ability to create a vibrant atmosphere. However, organizers also need to carefully consider factors such as weather, technical plans, safety, and crowd control management when building implementation plans.
CULTURAL-SPORTS CENTERS AND STADIUMS FOR LARGE-SCALE EVENTS
Venues with large areas such as cultural-sports centers or stadiums can be suitable for fairs and exhibitions with a large number of booths or requiring outdoor setup space. Some areas capable of catering to larger scales include the surrounding area of Tien Son Sports Arena, the stadium in Kham Duc commune, or the Trang Keo lakefront area (Hoi An), and especially indoor halls like Ariyana Convention Centre Danang.
These spaces are suitable for programs focused on display, trading activities, and reaching a large number of visitors.
CONVENTION AND EXHIBITION SPACES FOR SPECIALIZED EVENTS
For highly specialized exhibitions, especially programs combining exhibitions, conferences, seminars, and business matching, professional convention centers offer distinct advantages in infrastructure and the capacity to host multiple simultaneous activities.
Nearly 250 booths participated in the International East-West Economic Corridor Trade, Tourism and Investment Fair – Da Nang 2026 (Source: danang.gov.vn)
This is a popular model for trade forums, technology exhibitions, tourism events, service industries, or programs with corporate guests and international experts.
Instead of focusing solely on display activities, a program can be designed with multiple components: opening ceremony, plenary session, specialized seminars, exhibition area, Business Matching, and networking activities.
Ariyana Convention Centre Danang is one of the venues capable of hosting multi-component, large-scale programs with up to 200 standard booths.
ARIYANA CONVENTION CENTRE DANANG: A LARGE-SCALE EXHIBITION VENUE COMBINING CONFERENCES AND BUSINESS MATCHING
Ariyana Convention Centre Danang is situated on Vo Nguyen Giap coastal street, belonging to the 27-hectare Furama – Ariyana Danang International Tourism Complex and directly connected to Furama Resort Danang and Furama Villas Danang. This location is convenient for international guests, just about 14 minutes from Da Nang International Airport and 10 minutes from the city center.
In addition to the exhibition area, the Main Hall (Grand Ballroom) with a capacity of up to 3,000 guests, along with a system of meeting rooms and functional spaces, creates ideal conditions for hosting opening ceremonies, conferences, thematic seminars, and business matching activities. Integrating multiple activities within a single venue also supports coordination and enhances the overall experience of attendees.
Ariyana Convention Centre Danang features an open space with a pillarless design and a ceiling height of up to 9 meters.
Ariyana Convention Centre Danang has accompanied numerous exhibitions and forums across various sectors. Among them, HorecFex Vietnam is a prime example, combining a specialized forum, technology exhibition, and networking activities in the hospitality, restaurant, and service sectors. Specifically at HorecFex Vietnam 2026, the event gathered over 80 exhibition booths, showcasing new solutions, products, and technologies in the Hospitality & Food Service industry.
Danang International Tourism Festival (DITF) has continued to be hosted at Ariyana Convention Centre Danang over many years. Following DITF 2024 and 2025, the main activities of DITF 2026 also took place at Ariyana Convention Centre Danang, including seminars, business networking, and product display spaces.
Trade networking and exhibition activities attracted numerous delegates and business participants at Danang International Tourism Festival 2026 – DITF 2026.
SELECTING AN EXHIBITION VENUE THAT ALIGNS WITH EVENT GOALS
When choosing an exhibition venue in Da Nang, the number of booths is an important factor, but not the sole criterion. Key factors to consider include:
Target Audience Scale and Nature: Public-facing exhibitions have different requirements compared to B2B or specialized industry exhibitions.
Ability to Host Multiple Activities: For programs including conferences, seminars, and Business Matching, an integrated convention space offers distinct coordination advantages.
Technical Infrastructure Requirements: Technology, manufacturing, or professional service industries may require specific options for presentations, screens, staging, and technical systems.
Location and Connectivity: A location convenient for domestic and international attendees contributes to elevating the overall event experience.
Ability to Extend Experience: An exhibition can be combined with gala dinners, networking programs, destination site visits, or local cultural experiences.
Defining clear objectives from the beginning will help organizers select the appropriate space type instead of evaluating a venue solely based on area.
With the capacity to accommodate up to 200 standard booths alongside a versatile system of convention and functional spaces, Ariyana Convention Centre Danang is a compelling choice for specialized exhibitions, trade forums, and multi-component promotional programs. Beyond being a display space, an exhibition today serves as a meeting point for businesses, experts, partners, and markets. When the space matches the organizational goals, every encounter can open up new connections and create added value for the program.