[Da Nang, October 16, 2025] This morning, the eagerly anticipated Da Nang International Tourism Festival 2025 officially commenced at the Ariyana Convention Centre DaNang, marking a significant leap in its scale and global impact. As the official Venue Partner, Ariyana Da Nang affirmed its position as the region’s leading M.I.C.E hub, successfully facilitating the environment for more than 6,000 pre-scheduled B2B trade appointments over the two-day event.
Overview of the Danang International Tourism Festival 2025
The Festival, themed “Growing and Breaking Through,” is not merely a conventional trade promotion fair; it stands as a pivotal national strategic forum where leaders and enterprises convene to chart the course for Vietnam’s tourism industry during this intense period of global integration.
WORLD-CLASS CONFERENCE SPACE AT ARIYANA: THE FOUNDATION FOR A RECORD-BREAKING EVENT
The selection of the Ariyana Convention Centre DaNang as the host venue for DITF 2025 reconfirms Ariyana’s prestige and capability in organizing international-scale events. With its modern infrastructure, flexible spaces, and professional services, Ariyana provided an ideal setting for over 300 sellers and 110 international buyers from key markets—including Thailand, South Korea, Japan, Russia, India, and CIS countries—along with nearly 2,000 attendees to meet and foster partnerships.
B2B business matching sessions in progress
Throughout the two days of the event (October 16–17), the specially designed B2B Buyers Meet Sellers area within Ariyana became the focal point, recording an unprecedented 6,000+ trade appointments established between Vietnamese and international tourism enterprises. This record figure serves as the clearest evidence of the strong demand for networking and collaboration within the sector, solidifying DITF 2025 as one of the largest B2B tourism events nationwide.
STRATEGIC IMPORTANCE AFFIRMED BY SENIOR LEADERSHIP
The opening ceremony was marked by the presence of high-level leaders, underscoring the event’s strategic role in national development goals.
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, set the stage, stating: “2025 marks a breakthrough development for Vietnam’s tourism industry with the goal of welcoming 25 million international visitors under the Government’s Resolution 226, and the Da Nang International Tourism Festival 2025 is an important highlight demonstrating that determination”. He highly praised the Da Nang Tourism Association for organizing the large-scale event, successfully connecting over 120 international buyers and numerous other partners, thereby creating a dynamic cooperation forum.
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, delivering the opening speech
Mr. Tan Van Vuong, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, highlighted the impressive achievements of the city’s tourism sector leading up to the event: “In the first 9 months of 2025, Da Nang tourism has achieved impressive results: over 14.4 million stayed tourists, with international visitors increasing by over 31%… This is a positive signal demonstrating the city’s strong rebound after unification”. He asserted that the Festival is not just a promotional activity, but a gathering point for Da Nang to “affirm its position as a leading tourism, convention, and event center in the region”. The event aims to create an international playground for businesses to expand their cooperation network and initiate new contracts.
Mr. Tan Van Vuong, Deputy Director of the Danang Department of Culture, Sports and Tourism, speaking at the opening ceremony
The successful partnership between the Da Nang Tourism Association and HorecFex Vietnam was also recognized. Mr. Andre Pierre, Vice President of HORECFEX Vietnam, noted that the event “demonstrates Da Nang’s strategic vision and open spirit in striving to grow and break through via sustainable development and global connectivity”.
Mr. Andre Pierre, Vice President of HorecFex Vietnam, delivering a speech
IN-DEPTH CONTENT: THE KEY TO SUSTAINABLE GROWTH
Beyond the vibrant trade sessions, DITF 2025 hosted specialized activities aimed at enhancing the industry’s competitive capacity. The Da Nang Hotel Association presented a paper on “Solutions for Enhancing Service Quality and Tourism Human Resources in Da Nang City”.
The paper emphasized that workforce quality is the core determinant, proposing several innovative solutions:
- Enhancing management capacity through intensive training programs in cooperation with prestigious international organizations like IBH Academy, ST4SD, and the EHL Swiss School.
- Standardizing professional tourism skills according to ASEAN standards.
- Boosting the application of technology, including Da Nang Tourism E-learning, Big Data analytics, and multilingual AI-chatbots to personalize the visitor experience.
DAY TWO PROGRAM HIGHLIGHTS (OCTOBER 17): FOCUS ON MARKET STRATEGY
The second day promises further momentum with high-level, market-oriented seminars held within Ariyana’s premium function rooms:
- Seminar on “Strategy to Attract the Russia and CIS Markets 2026”: Expected to outline a concrete direction for Da Nang and Central Vietnam to reaffirm their standing in this highly potential market segment post-recovery.
- Seminar on “Development Orientation for Da Nang Tourism in the New Period”: Focused on discussing solutions to expand target markets, diversify unique tourism products, and foster linkages among businesses amid digital transformation.
ARIANA CONVENTION CENTRE DANANG: THE TRUSTED PARTNER FOR WORLD-CLASS EVENTS
By serving as the venue for the Da Nang International Tourism Festival 2025, the Ariyana Convention Centre DaNang has proven itself not just as a space provider, but as a critical component in the event’s success. Its unique ability to seamlessly accommodate large-scale Exhibition, Conference, and B2B Matching needs simultaneously reinforces Ariyana’s status as the “Leading Event and Tourism City in the Region”.
The resounding success of DITF 2025, highlighted by the record 6,000+ connections, is not only a commercial triumph but a strategic step forward, solidifying international partners’ confidence in the strong development potential of Vietnam’s tourism. Ariyana Convention Centre DaNang is proud to continue its commitment to Da Nang’s journey in building sustainable values and elevating the M.I.C.E brand on the global stage.
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Ariyana Convention Centre Danang
107 Vo Nguyen Giap, Khue My Ward, Ngu Hanh Son District, Danang.
T: 0236 651 8888
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