Da Nang continues to make its mark on the global tourism map as it was honored by Skyscanner in the Top 10 Trending Destinations in the World for 2027, with a 68% increase in flight searches. The growing appeal of this Central coastal city opens up positive prospects for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. Amidst this high-potential destination, Ariyana Convention Centre Danang stands out with its pillarless high-ceiling Grand Ballroom, ocean-view meeting rooms, and a synchronized convention-resort ecosystem, offering an ideal choice for international-scale events.

Da Nang – The only representative of Southeast Asia in the Top 10 Trending Destinations in the World 2027

According to the Travel Trends 2027 report by the global travel search platform Skyscanner, Da Nang ranked 7th in the list of 10 Trending Destinations 2027, boasting a 68% year-over-year growth in flight searches.

Notably, Da Nang is the only representative from Vietnam and Southeast Asia to appear in the ranking for the UK market, standing alongside international destinations such as Bishkek (Kyrgyzstan), Hurghada (Egypt), Malmö (Sweden), Trapani (Italy), and Samos (Greece).

The list was compiled by Skyscanner based on the growth in round-trip flight searches between January 1 and June 17, 2026, compared to the same period in 2025, reflecting the growing interest of international travelers in the coastal city of Central Vietnam.

With the message “Travel. Better spent.”, the report highlights the trend of travelers seeking experience-rich journeys that provide practical value and memorable moments. This trend also opens up opportunities for the MICE industry, as businesses and event organizers increasingly focus on combining work objectives, destination experiences, and meaningful networking activities for attendees.

Da Nang – A highly attractive destination for international MICE tourism

Possessing famous beaches, diverse natural landscapes, and a convenient location connecting to Central Vietnam’s cultural heritages, Da Nang converges many advantages to develop MICE tourism. The city offers a combination of tourism infrastructure, accommodation systems, convention centers, and unique experiences, creating favorable conditions for hosting international conferences, trade exhibitions, corporate events, and incentive programs.

In its introduction to Da Nang, Skyscanner highlights standout experiences such as My Khe Beach, the Golden Bridge at Sun World Ba Na Hills, and the rich local cuisine. In addition, destinations like the Son Tra Peninsula, the Marble Mountains, Hoi An Ancient Town, and My Son Sanctuary open up numerous options for sightseeing programs, cultural exploration, and post-conference networking activities.

For international event organizers, the appeal of the destination is increasingly becoming a crucial factor in building MICE programs. Besides the professional content and organizational quality, the side experiences, networking opportunities, and the value attendees receive throughout the journey also contribute to the success of the event.

With the ability to connect conference activities with enriching travel experiences, Da Nang provides a favorable environment to develop multi-experience MICE programs, where professional encounters are expanded by journeys discovering the spectacular nature, culture, and cuisine of Central Vietnam.

Ariyana Convention Centre Danang – A world-class convention space amidst Asia’s leading coastal destination

Located on the coast of Da Nang, the Ariyana Convention Centre Danang is one of the large-scale conference and event centers in Central Vietnam, where modern convention architecture blends with expansive natural landscapes. With a design that emphasizes flexibility, aesthetics, and attendee experience, the center offers suitable venues for international conferences, economic forums, trade exhibitions, corporate events, and large-scale MICE programs.

The most striking architectural highlight of the Ariyana Convention Centre Danang is the Grand Ballroom, featuring a pillarless high-ceiling design, covering an area of up to 2,079 m² with a maximum capacity of 3,000 guests. The vast, unobstructed space, unrestricted by columns, provides comprehensive visibility from many positions in the hall while facilitating the arrangement of stages, projection systems, sound, lighting, and complex event staging structures. The high-ceiling design also opens up creative possibilities for large-scale decoration and performance ideas, from formal conference sessions and international opening ceremonies to impressive gala nights.

The Grand Ballroom space can be flexibly divided into four separate areas, meeting the needs of hosting multiple meetings, seminars, or parallel programs. Combined with a system of three grand banquet rooms and 20 functional meeting rooms, the Ariyana Convention Centre offers flexibility in program building, optimizing usage functions, and meeting the requirements of various event types.

Besides large-scale convention spaces, the ocean-view meeting room system offers a signature experience at the Ariyana Convention Centre. The blue sea scenery and natural light create an airy atmosphere, distinct from typical enclosed meeting spaces. Here, strategic meetings, in-depth discussions, corporate seminars, or partner meetings can take place in an environment that is both professional and close to nature. The connection with the coastal landscape helps spark inspiration for new ideas while providing relaxing breaks amidst the work schedule.

The event experience is further expanded with the Ariyana Beach Garden covering about 20,000 m², where outdoor banquet programs, corporate networking activities, gala dinners, and brand events can be held amidst the liberal beach space. From formal meetings in the Grand Ballroom and ocean-view discussions to parties under the night sky, it offers the ability to combine diverse spaces within a single MICE program.

This impressive architectural space is complemented by experience in organizing important international events, notably the activities within the framework of the 2017 APEC Economic Leaders’ Week. This milestone contributed to affirming the operational capacity, service standards, and the center’s position in the field of international conferences, while creating a foundation for the Ariyana Convention Centre Danang to continue accompanying regional and global-scale events.

A synchronized MICE ecosystem – Connecting conventions, accommodation, and experiences

One of the outstanding advantages of the Ariyana Convention Centre Danang is its location within the 27-hectare Furama – Ariyana Tourism Complex, which converges a system of conventions, accommodation, culinary arts, wellness, and entertainment, providing a synchronized event organization solution in a single destination.

The complex possesses an accommodation and resort system, including Furama Resort Danang, Furama Villas Danang, and facilities in the area, catering to the diverse needs of delegates, corporate guests, and international MICE groups. From ocean-view rooms to private villa spaces with private pools, the accommodation options offer flexibility for many guest groups and program types.

The connection between the convention center and the accommodation system simplifies coordination while creating conditions for attendees to access resort amenities right within the complex. From professional meetings, receptions, and networking activities to post-conference relaxation programs, the entire experience can be built into a seamless journey.

In addition, the restaurant system with various culinary styles, wellness spaces at V-Senses Wellness & Spa, and sports/entertainment activities offer opportunities to develop MICE programs combined with leisure (bleisure). This is a significant advantage for businesses looking to enhance the attendee experience while optimizing the organization and management of activities throughout the event.

Anticipating the 2027 travel trend – Elevating the MICE experience in Da Nang

Da Nang’s selection by Skyscanner into the Top 10 Trending Destinations in the World for 2027, along with recognition from international names like Lonely Planet and Priceline, continues to help elevate the city’s image on the global tourism map.

Although flight search growth does not directly reflect MICE demand, the growing interest in Da Nang remains a positive signal for destination promotion, especially as international businesses and organizers increasingly focus on experience value alongside the quality of convention infrastructure.

With the pillarless high-ceiling Grand Ballroom, ocean-view meeting rooms, and a synchronized convention-resort ecosystem, the Ariyana Convention Centre Danang offers a combination of large-scale event organization capacity and the allure of a destination catching the world’s attention. As Da Nang enters Skyscanner’s Top 10 Trending Destinations for 2027, the Ariyana Convention Centre Danang continues to affirm its position as the ideal MICE choice, where international gatherings are elevated by impressive architectural spaces, coastal experiences, and Central Vietnamese cultural identity.

Amidst a coastal city increasingly known to the world, every event at the Ariyana Convention Centre Danang is not just an opportunity for meetings and cooperation but can also become a journey connecting people, ideas, and memorable experiences.

Ariyana Convention Centre Danang – The ideal venue for Year End Parties and Galas in Da Nang

Besides international conferences and events, the Ariyana Convention Centre Danang is also the ideal choice for Year End Parties, Gala Dinners, wrap-up parties, and corporate appreciation events for 200 guests or more in Da Nang. With the pillarless high-ceiling Grand Ballroom, a capacity of up to 2,500 guests, and flexible space division capabilities, the center caters to a variety of scales and organizational ideas, from cozy year-end wrap-up parties to spectacular gala nights with stages, artistic performances, and honoring programs. In particular, the pillarless design creates clear visibility, facilitating the setup of LED stages, sound and lighting systems, and creative decoration concepts. Combined with professional banquet services, diverse menus, and the Ariyana Beach Garden space for outdoor events, the Ariyana Convention Centre Danang provides a complete corporate party solution, where every Year End Party or Gala Dinner becomes an occasion for collective networking, celebrating achievements, and creating memorable impressions.

References: Skyscanner – Travel Trends 2027, Trending Destinations; Da Nang Tourism Portal – Danang Fantasticity.