Amidst the global tourism industry’s strong transformation following economic fluctuations, Da Nang once again affirms its position as “Asia’s Leading Festival and Event Destination.” On March 24, 2026, at the Ariyana Da Nang International Convention Centre (ACC), the city officially announced the 2026 Tourism Stimulus & MICE Tourism Promotion Program.

In particular, the emergence of the Da Nang Events and Destinations Association (DECA) is expected to be the “leading bird” taking Vietnam’s event tourism to the international level.

1. Vision for Da Nang MICE Tourism 2026: Elevating Experiences

2026 is not just a chronological milestone, but a pivotal year for Da Nang to achieve its goal of double-digit growth. With two key messages: “Da Nang – Back to Nature” and “Da Nang – Elevating MICE Tourism Experiences”, the city is building a sustainable and professional tourism ecosystem.

MICE tourism (Meetings, Incentives, Conferences, Exhibitions) is identified as a strategic “gold mine.” It not only brings in significant revenue but also helps promote the dynamic, modern image of Da Nang to international investors and experts.

2. DECA – “Synergizing Strength” to Elevate Destination Position

One of the most important highlights of this year’s stimulus program is the launch of the Da Nang Events and Destinations Association (DECA).

Mission and Core Values of DECA

The birth of DECA is the solution to the challenge of connectivity between businesses in the industry. Instead of operating individually, service providers, travel agencies, and convention centers now have a common home to:

• Synergize Strength: Comprehensively connect the MICE business ecosystem, creating a closed-loop and professional service supply chain.

• Enhance Internal Capability: Affirm the competitive capacity of the locality against regional competitors such as Bali (Indonesia) or Phuket (Thailand).

• Explore the Future: Pioneer in accessing high-end MICE markets from Europe, America, Australia, and developed Asian countries.

Mr. Le Dinh Nam – Interim Chairman of DECA affirmed: “We position DECA as a platform for substantive connection, where businesses cooperate and develop together. This is a new chapter to continue writing the brilliance of Vietnam’s event industry.”

3. Ariyana Convention Centre & Furama Resort Danang: The Hub of World-Class Events

The event to launch DECA and announce the stimulus program was held at the Ariyana International Convention Centre (ACC) – a testament to leading service quality.

Why choose Ariyana for MICE events in 2026?

1. Strategic Location: Situated on the billion-dollar “resort street,” Ariyana possesses a stunning ocean view, easily connecting to the international airport and world cultural heritage sites.

2. Superior Infrastructure: With a capacity of up to 2,500 guests and a versatile meeting room system, ACC is capable of meeting the most stringent requirements of international summits.

3. All-in-one MICE Ecosystem: The combination of Ariyana Convention Centre and Furama Resort Danang creates a “Destination within a destination” complex. Clients can organize conferences at the ICP, enjoy retreats at Furama, and experience world-class cuisine all within the same premises.

4. Spotlight Event: The 1st DECA Association Congress (Term 2026 – 2030)

On March 27, 2026, the 1st DECA Association Congress will officially take place at the International Convention Palace (ICP) – Furama Danang.

This is a historic event, gathering leading strategic minds in the event tourism industry. The congress will approve action directions for the next 5-year period, focusing on:

• Digitalizing MICE customer experiences.

• Applying AI technology and virtual reality in event organization.

• Developing Green MICE product lines (Green Meetings).

5. Attractive Stimulus Packages for MICE Guests in 2026

To attract large groups, the Da Nang Department of Tourism, along with DECA and strategic partners like Ariyana, has launched a series of incentives:

• Group Welcome Support: Special welcome ceremonies at Da Nang International Airport for groups of 500 guests or more.

• Service Incentives: Discounts on convention hall rental fees, complimentary premium teabreak packages, or free use of modern LED screen systems.

• Cultural Experiences: Integrating “Authentic” sightseeing tours into event schedules to increase experience value for delegates.