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On June 11, 2025, more than 300 esteemed guests gathered to witness a truly special moment – the harmonious blend of art, curated experiences, and world-class hospitality values at the “Proudly Side by Side” event, hosted by Nobu Residences Danang and Viet Capital Real Estate (VCRE) at the Ariyana Convention Centre Danang.
The event marked a significant milestone in Nobu Danang’s journey to affirm its presence on the global luxury hospitality map. Guided by the vision of investor VCRE, Nobu Residences Danang continues to shape a refined lifestyle through distinctive products and unparalleled experiences.
A Symbolic Celebration of Unity and Elegance
Inspired by the symbolism of a wedding ceremony – a complete ritual that represents connection and companionship – “Proudly Side by Side” stood as a declaration of the synergy between artistic expression and brand identity. It was the convergence of aspirations and tangible milestones.
Set within the luxurious backdrop of Ariyana Convention Centre Danang, the venue provided an ideal canvas for both momentous activities and stunning visuals. Every detail was meticulously crafted to embody the event’s themes of pride and sophistication.
High Fashion Elevates the Nobu Lifestyle
Guests were treated to an exquisite haute couture bridal collection by designer Brian Võ, with supermodel Mym Trần as the vedette. Each gown was a piece of art – captivating the eye and conveying the lifestyle and design philosophy championed by Nobu.
A Cultural Bridge in a Modern Setting
A journey of emotion awaited guests as they engaged in calligraphy and traditional sensu fan crafting using washi paper – cultural treasures steeped in Japanese heritage. These interactive elements, set against a modern backdrop, added a refined touch to the event and evoked a sense of connection and contemplation. It was a fusion of tradition and contemporary rhythm.
Sky-High Experience with a Vision of Tomorrow
A standout highlight was the exclusive paragliding experience for Nobu’s business consultants. From above, they gained a breathtaking view of the future development zone of Nobu. It was not just a scenic flight, but a visionary glimpse of the brand’s growth potential and a strong affirmation of their shared journey with Nobu.
Honoring Excellence with Timeless Symbols
Top-performing sales professionals were recognized with prestigious Hublot timepieces – more than luxury gifts, these watches symbolized ambition, dedication, and milestones reached alongside Nobu. Each timepiece was a token of recognition for tireless efforts and achievements.
Ariyana Convention Centre Danang – Where Vision Becomes Reality
From sound and lighting to show direction, every detail of the event was executed to international standards. Ariyana Convention Centre Danang once again demonstrated its capacity as the premier destination for elite events – where creativity is brought to life with impeccable precision.
According to heartfelt feedback and glowing reviews from guests, “Proudly Side by Side” was more than just an event. It was a story told through the language of art, luxury, and belief in a shared future.
Ariyana Convention Centre Danang continues to be an inspiring destination for world-class events – a place where every detail is crafted to deliver a flawless and memorable experience.
Vietnam’s Leading Events Destination
Ariyana Convention Centre Danang
107 Vo Nguyen Giap, Khue My Ward, Ngu Hanh Son District, Danang.
T: 0236 651 8888
E: events@ariyanacentre.com
W: www.ariyanacentre.com
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